Movers & Shakers: Presbyterian’s Sales and Marketing VP; Benchmark Names Resident Care Director

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Presbyterian Announces Sales and Marketing VP, Executive Director

Presbyterian Senior Living (PSL) has announced that Kristin Hambleton will lead the organization’s sales and marketing team. She fills a role previously held by Victoria Hess, who retired last year.

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In her new role, Hambleton will oversee, direct and manage marketing, communications and census development. She will also oversee lead management systems and establish staff trainings and education for marketing and admissions employees, and direct marketing and sales staff for more than 30 PSL locations.

Hambleton has more than 25 years of sales, marketing, and management experience including a decade spent in the senior living industry. She previously worked as vice president of sales and business development for Continuum CRM, a company that offers senior living software solutions.

Additionally, Presbyterian also announced that Jeremy Schrader is the new executive director of Presbyterian Village at Hollidaysburg, a CCRC in Hollidaysburg, Pennsylvania.

As executive director, Schrader will manage the CCRC’s operations and marketing efforts.

Benchmark Announces Appointments in Connecticut, Massachusetts

Benchmark Senior Living has announced several staff appointments related to its operations in the Northeast U.S.

The company named Missy Ebner to the role of regional director of resident care. In that capacity, Ebner will oversee resident care for Benchmark’s independent living, assisted living, memory care and skilled nursing communities throughout the Northeast.

Before joining Benchmark, Ebner worked as regional director of health and wellness for Milestone Retirement Communities. She also spent time with Juniper Communities, Enlivant, Sunrise Senior Living and Emeritus.

Benchmark also named Allyson Sweeney as executive director of The Atrium at Rocky Hill, a memory care community in Rocky Hill, Connecticut.

She previously worked with Benchmark as associate executive director for The Arbors at Shelburne, a memory care community in Shelburne, Vermont. Sweeney is returning to the company in taking the executive director role.

Additionally, Benchmark named Rob Guinard as the director of community relations for The Branches of Marlboro, an assisted living and memory care community set for a November opening in Marlboro, Massachusetts.

Prior to joining The Branches, Guinard worked in the same capacity at Benchmark’s Shrewsbury Crossings community in Shrewsbury, Massachusetts. He also previously was director of business development for MedStar EMS.

Legacy Names Executive Director for Dallas Project

The Legacy Senior Communities named John Falldine as executive director of The Legacy Midtown Park, a rental continuing care retirement community (CCRC) under development in Dallas.

Before joining Legacy, Falldine was for about a decade the executive director of Edgemere Senior Living in Dallas. He has about two decades of experience overall.

The community is slated to open next year and bring with it multiple dining venues, a pub with a billiards table, golf simulator, underground parking and a fitness center, aerobics studio and aquatic center.

Senior Living Communities Hires in Indiana, North Carolina

Senior Living Communities has hired Justin English as an HR assistant at The Stratford, a CCRC in Carmel, Indiana.

English has years of previous experience within the senior living industry and will help grow the impact that The Stratford has on the local community.

The company also named Tammara Sweeney as social director for The Charlotte, a senior living community in the works in Charlotte, North Carolina.

Tammara comes from a sister community, Wellmore of Tega Cay, where she worked as a life enrichment leader for memory care residents.

Additionally, the company promoted one of its employees from a community in South Carolina to its home office.

Michael Zebrowski was promoted to vice president of facility services, Senior Living Communities announced. He previously worked at Brightwater, the company’s community in Myrtle Beach, South Carolina.

Integral Community in Texas Welcomes Executive Director

The Village at Mapleshade, an Integral Senior Living (ISL) community in Plano, Texas, has appointed Linda Craun-Lugar to the role of executive director.

As executive director, Craun-Lugar will manage the community’s day-to-day operations and workers, hire department heads and care staff and coordinate with the larger ISL management company.

Lugar previously worked as executive director at Sunrise Senior Living in Sterling, Virginia. She has over 20 years of experience in the senior living industry.

Solstice Appoints Regional Sales and Marketing Director

Solstice Senior Living, a joint venture of Integral Senior Living and NorthStar Healthcare Income, has hired David Lors as its regional director of sales and marketing.

His new role will task him with leading initiatives for 10 of Solstice’s 32 communities in Connecticut, Illinois, Maine, Missouri and New York.

Lors was previously a senior regional director of sales for senior living communities in Virginia and Ohio. He has 15 years of senior living experience, including leading sales and marketing in more than nine states and two countries.

Purchase College Community Names Marketing Team

Broadview Senior Living at Purchase College, a senior living community under development on the Purchase College campus in Harrison, New York, has named Ashley Wade, Amy Post and Raina Maasik Woo to its marketing team.

Ashley Wade will work as the community’s director of marketing, a role that will task her with managing marketing, public relations and sales programming for the community. Wade previously was executive director for Sycamore Creek Senior Living, an independent living community in Pickerington, Ohio.

The community also appointed to Amy Post the title of residency counselor. She is responsible for coordinating the community’s sale and move-in process. Prior to joining Broadview, Post worked as a retirement sales counselor for The Knolls, a life plan community in Valhalla, N.Y. She has 16 years of senior living experience.

Raina Maasik Woo, meanwhile, is working as the community’s marketing coordinator. In that role, Woo will aid community relations, establish referral relationships and recruit residents and their families into the community. Woo has 11 years of experience and previously worked as activities director for independent and assisted living residents at Five Star Premier Residences in Yonkers, New York.

Springpoint Names Regional Director of Major and Planned Gifts

Sean Flood has joined Springpoint Senior Living as the regional director of major and planned gifts for the Springpoint Senior Living Foundation.

Flood previously worked as the director of development for the Scholarship Fund for Inner-City Children in Newark, New Jersey.

Meridian Community Near D.C. Hires Director of Nursing

Chevy Chase House, a senior living community operated by Meridian Senior Living in Washington, D.C., has added Evelyn Donahue as its new director of nursing.

Donahue has more than 30 years of experience in health care, particularly in the areas of clinical nursing at the acute care and community levels, business development, health policy and advocacy and service. Previously, she worked as a dialysis facility administrator, national director of reimbursement, project manager and consultant.

Sodalis Hires VP of Sales

Sodalis Senior Living has welcomed Kelly Schwennesen as the company’s new vice president of sales and marketing.

Schwennesen will oversee the company’s expansions while rooting out new trends and maintaining the company’s culture. Her responsibilities include strategic planning and direction for sales and marketing services, such as the development of training for sales teams.

Schwennesen has 14 years of sales experience in the medical and senior living industries.

WesleyLife Hires VP of Information Solutions

Amber Wentz recently joined WesleyLife as vice president of information solutions. The role will help the organization better serve the older adults it aids.

Wentz previously worked for MercyOne Newton as a senior director responsible for information technology.

GlynnDevins Names VP of Research and Health Care Consulting

Lisa Legeer has joined GlynnDevins as senior vice president of research and healthcare consulting.

In her new role, Legeer will oversee market research and health care consulting for the marketing agency. Specifically, she will work on custom qualitative and quantitative consumer research, market demand and feasibility assessments and resident and employee satisfaction.

Before joining GlynnDevins, Legeer was a principal at Dixon Hughes Goodman, a public accounting firm headquartered in Charlotte, North Carolina. Overall, she has more than two decades of experience.

Murdock Hires Executive Creative Director

Murdock has named Jeremy Johnson as its executive creative director.

In his new role, Johnson will collaborate with copywriters, art directors and designers to build a tone and image for client brands. He will also manage all phases of the creative process, including providing clients with image development and print, direct mail, broadcast and digital products.

Johnson has worked as a creative professional in senior living for more than two decades, with the majority of that time spent working in senior living at GlynnDevins.

Bellwether Names Senior Vice President for New Senior Housing Group

Bellwether Enterprise Real Estate Capital, the commercial and multifamily mortgage banking subsidiary of Enterprise Community Investment, has hired Richard Lynn to lead its new senior housing group in its Chicago office.

He will be responsible for originating and placing commercial real estate loans for senior housing properties. Lynn has 30 years of experience in commercial real estate finance and investment banking. In doing so, he will work with individual, regional, and institutional owners at both for-profit and non-profit entities. Sources of capital will include Fannie Mae, Freddie Mac, FHA, and life insurance company investors.

Lynn previously worked for Marcus and Millichap in senior housing investment sales.

HJ Sims Names VP of Investment Banking

HJ Sims has hired Thomas Bowden as vice president of investment banking.

In his new role, he will lead business development efforts in Virginia, the Carolinas and Georgia. Bowden previously worked for seven years as a vice president with BB&T Capital Markets.

HJ Sims also announced that Kerry Moynihan, senior vice president will co-lead its client relationships and business development efforts in Florida, alongside another senior vice president, Melissa Messina. Kerry is based in Orlando and has more than a decade of senior living banking experience.

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