This story is part of your SHN+ subscription There is plenty of demand ahead for senior living operators in 2025 and beyond, but that doesn’t mean companies are rushing to expand just for growth’s sake. Even as demand swells and average senior living occupancy rises, operators must slow down and take a more thoughtful approach […]
Phoenix Senior Living
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Cutting-edge technology like AI has its uses in senior living sales and marketing – and its fair share of pitfalls. On the one hand, data analytics can help operators parse sales leads and broaden their reach with prospects. On the other hand, technology like AI is only as good as the support and infrastructure that […]
This story is part of your SHN+ subscription In 2025, demand is surging. The rate of newly built communities is not. If the industry does not move faster and conditions persist into next year, it will run into challenges as it seeks to grow for the boomer generation. A big development rebound is unlikely for […]
Phoenix Senior Living has promoted Seth Pesek into a newly created president role in an effort to prepare for its next growth phase. Pesek stepping into the new job represents a “significant milestone” for the company, which CEO Jesse Marinko founded about a decade ago. “It was about timing and alignment,” Marinko told Senior Housing […]
Phoenix Senior Living CEO Jesse Marinko believes that the senior living industry will have multiple years of opportunities in front of it starting in 2025. But it all hinges on “blocking and tackling.” Phoenix has been busy in the year leading up to that opportunity. The operator completed three acquisitions and expanded its active adult […]
This article is part of your SHN+ subscription Senior living operators across the U.S. are assembling their regional leadership teams and strategies in an effort akin to a high-stakes chess match or solving a complex puzzle. The challenge is that regional leaders are often in charge of driving improved performance at the communities they manage. […]
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Faced with ballooning costs in everything from labor to ingredients, senior living operators have had to be quick-thinking in their dining programs. Expenses have mounted in the last three years and change, and part of the problem is that culinary directors never seem to know what will be cheap or too expensive. “Isn’t it bizarre […]
The senior living industry has faced challenges from multiple sides this year, from cost inflation to rising interest rates. As a result, some investors are becoming more choosy about the communities they back as deals are becoming more complicated. Cap rates for newer, higher-quality and lower-acuity communities such as active adult or independent living have […]