‘Hit the First Year Hard’: Inside Lease-Up Strategies of Benchmark, LCS, Mather, The Springs Living

Achieving strong lease-up before and after a community opens is critical for setting the stage for a new project reaching stabilization – and not an easy feat. Operators must contend with local market competition, sometimes within new markets; balance sales and marketing tactics to raise brand awareness; and leverage seemingly every department involved in community […]

Current Supply, Demand Dynamics Could Help Create ‘Lucrative’ New Development Phase in 2025 

Renewed interest from investors and current supply-demand fundamentals may help create a “lucrative phase for new development” for senior living operators in 2025, according to NIC Principal Omar Zahraoui.  Those findings were included in a newly updated Senior Housing Analyst Review and Outlook (SHARK). The report from the National Investment Center for Seniors Housing and […]

Pent-Up Distress Clouds the Dawning ‘Golden Age of Senior Living’

This article is part of your SHN+ subscription As revenue grows and operators claw back margins this year, senior living operators hold a favorable outlook for the sector’s path ahead. This optimism has come through in recently released survey data, as well as in conversations I’ve had with industry leaders – and in a bullish […]

Inside Brookdale’s $610M Deal and Operators’ Quests for More Ownership

This article is part of your SHN+ subscription This week Brookdale Senior Living (NYSE: BKD) announced it will buy 41 of its leased communities for $610 million, increasing the company’s share of owned and managed units to about two-thirds of its total portfolio. Brookdale funded the transaction – more precisely, three separate deals with different […]

Distress, Core-Plus Acquisitions Drive Transaction Activity in 2024

Senior living providers continue to weigh core-plus asset deals and distress-driven transactions favorably, as senior living deal activity showed signs of rebounding slightly this year. That’s according to a recent survey and capital markets analysis by Cushman and Wakefield published this week. Of the 90 senior living executives surveyed, nearly half (49%) said they would […]

Future Impact of Supreme Court’s Chevron Ruling on Senior Living Remains Hazy

The U.S. Supreme Court overturned a 40-year old legal decision known as Chevron, with far-reaching implications. The impact on the senior living industry is still unclear – but it could be significant. Prior to its overturning, the doctrine instructed lower courts to consider regulatory agency interpretations in defining and interpreting federal laws. The Supreme Court’s […]

Why Operators Must Strike a Narrow Balance Between Discounts, Rates in 2024

This article is part of your SHN+ subscription Earlier this month in his State of the Union Address, President Joe Biden lambasted companies engaging in “price gouging” and “shrinkflation.” The president was referring to a practice wherein some companies shrink the amount of goods and services sold without also reducing the price. It’s a phenomenon […]