Operators Embrace Health Care, Middle-Market Active Adult Strategies as Sector Evolves

As the wave of baby boomers approaches the senior living industry, companies playing in the active adult sector are honing their strategies to attract them. Two big trends have emerged in the sector: communities tailored to middle-income residents, with more affordable rates and services; and active adult communities that serve as a platform for health […]

Minto to Expand Latitude Margaritaville Brand to Texas as Demand Remains High

Latitude Margaritaville is forging ahead with its westward expansion by planning to enter the state of Texas for the first time. Developer Minto Communities — which launched the brand in 2017 in partnership with global brand Margaritaville Holdings — announced Tuesday that the company is searching for development sites in Austin, Dallas, and Houston. Minto […]

In the Pipeline: MorningStar, Edgemark Plan Colorado Community; Third Margaritaville Project Moves Closer to Opening

Construction: Planned MorningStar, Edgemark Plan Colorado Community MorningStar Senior Living and co-developer Edgemark Development are planning to open a new senior living community in Centennial, Colorado. The community, MorningStar Senior Living at Holly Park, is slated to have 160 independent living, assisted living and memory units. Planned amenities include an indoor saline pool, fitness and […]

Changemakers: William Bullock, President of Latitude Margaritaville, Minto Communities USA

By creating a new active adult model through an innovative partnership with Jimmy Buffett-affiliated hospitality brand Margaritaville, William Bullock has earned the status of senior living gamechanger. Bullock started his career with publicly traded home builder companies, but wanted more freedom to be creative and entrepreneurial. He found that in privately held developer and manager […]

How Margaritaville’s Designers Are Bringing Parrothead Vibes to Active Adult Living

With three communities coming together and a list of prospective residents in the hundreds of thousands, it’s safe to say the Latitude Margaritaville active adult brand is having its moment in the sun. The project, a collaboration between Margaritaville Holdings and Minto Communities USA, even has a Wheel of Fortune giveaway promotion on the horizon. While the enthusiasm […]

How Amazon, Jimmy Buffett Are Trending in Active Adult Housing

More and more, active adult housing developers are embracing forward-thinking concepts in order to prepare for the incoming wave of baby boomer residents. Two companies leading the way are Florida-based Minto Communities USA, which is behind the popular Latitude Margaritaville properties, and Miami-based homebuilder Lennar (NYSE: LEN), which last year announced home designs with integrated automation and voice control powered by […]