Reshaping Senior Living Post-Pandemic: 3 Areas of Focus

With vaccination rates high and occupancy starting to tick up, now is the time for senior living providers to reevaluate their plans for the future in light of Covid-19. “If you haven’t focused on strategic planning because you’ve been in the middle of Covid, we totally understand that — but now is the time to […]

Five Star Aims for Diversification of Service Lines, Owner Partners After Repositioning

Five Star Senior Living (Nasdaq: FVE) is making progress on its recently announced repositioning effort, and intends to “evolve” and “diversify” as part of a three-pronged strategy, CEO Katie Potter said Thursday. That diversification could involve managing communities for a wider range of ownership groups, as well as broadening the scope of business beyond senior […]

Diversified Healthcare Trust to Transition 108 Communities From Five Star to Other Operators

Diversified Healthcare Trust (Nasdaq: DHC) has struck an agreement with Five Star Senior Living (NYSE: FVE) to transition 108 senior living communities to other operators by the end of 2021. The senior living operator will also close and reposition the skilled nursing units in all of the continuing care retirement communities (CCRCs) it manages for […]

Low Occupancy Prompts Price Discounts in Senior Living — But Providers Wary of Risks

Senior living providers recovering from the pandemic are using discounts and concessions to regain occupancy, raising concerns about price wars as companies across the industry strive to rebuild occupancy. In November 2020, providers such as Five Star Senior Living (NYSE: FVE) were already observing deep discounts and concessions in the market. Other data, including mystery […]

Five Star’s Ageility Product Helps Offset Senior Housing Woes, Will Expand in 2021

Five Star Senior Living’s (Nasdaq: FVE) plans to expand its rehabilitation and wellness services portfolio in 2021, as the segment became an area of positive growth during 2020 and demand for rehab and wellness services increased throughout the coronavirus pandemic. The rehab and wellness arm helped to offset continued struggles with Five Star’s senior housing […]

The Rise of Senior Living Franchises

A recent press release from Best Life Brands caught my attention, because it suggests that senior living franchise companies will rise and create new competitive pressures in the aftermath of Covid-19. Fueled by private equity capital from The Riverside Company, Best Life Brands is assembling a platform of franchise-based companies serving the older adult market. […]

Diversified Healthcare Trust Occupancy Falls Below 71% While New Vaccinations, Leads Rise

Diversified Healthcare Trust’s (Nasdaq: DHC) senior housing occupancy fell in the final months of 2020 — but the company’s leaders are heartened by positive trends in vaccinations and new sales leads. Occupancy for the Newton, Massachusetts-based real estate investment trust’s senior housing operating portfolio (SHOP) fell to 70.7% as of Dec. 31. That represents a […]

Senior Lifestyle, Brookdale, LCS Top New J.D. Power Senior Living Rankings

Senior Lifestyle Corp. and Brookdale Senior Living (NYSE: BKD) have high satisfaction among senior living decision-makers, while Life Care Services has satisfied independent living residents, according to the 2020 U.S. Senior Living Satisfaction Study from global marketing information services company J.D. Power. The study, which J.D. Power released today, measured resident satisfaction among the nation’s […]