From the onslaught of senior living searchers whose first stop is Google, to preparing for a merger that will create the largest brand ever seen in the industry, providers say they are making some adjustments in the way they are positioning themselves for the future of senior living. This includes the rise of national competitors in a […]
Elmcroft Senior Living
Senior living providers have tended to discount online-sourced leads as less likely to be qualified, but marketers say a lead tracking strategy that includes building relationships with each and every inquiry can help boost conversion rates for tours and, eventually, move-ins. Many providers tend to view online leads as inferior quality, says Todd Walrath, president […]
Cahill Group Buys $250 Million Senior Care Portfolio Cahill Group recently announced it has completed the $250 million acquisition of the Rosewood skilled nursing and health care portfolio, based in St. Louis, Missouri. The acquisition includes skilled nursing facilities, senior living, home health, and other related management and service companies in St. Louis and Illinois, […]
When it comes to issues that keep senior living providers up at night, training is at the top of the list, agreed executives at the 2013 annual NIC conference, especially as it’s tied so closely to care. A huge component of quality care is staff training, the participating executives said, and many providers are already […]
In case you missed it, here are the top five stories grabbing Senior Housing News readers this week: 1. Senior housing industry veterans launch new investment advisory firm—A group of industry veterans have launched a new investment advisory that will be focusing on the senior housing and healthcare sectors. 2. Chicago’s tech scene buzzing with senior […]
Nine of the biggest senior living companies are working with Harvard Medical School researchers to examine the sector’s role in the changing healthcare system. Brookdale Senior Living (NYSE:BKD), Atria Senior Living, Elmcroft Senior Living, Emeritus Corporation (NYSE:ESC), Erickson Living, HCP, Inc. (NYSE:HCP), Health Care REIT, Inc. (NYSE:HCN), Sunrise Senior Living, and Ventas, Inc. (NYSE:VTR) have […]
Senior housing executives are losing sleep over the universal health insurance coverage provision of the Affordable Care Act (ACA) as they try to predict the eventual costs to their companies. “The ACA is one of those things that’s keeping me up at night,” said Pat Mulloy, CEO of Kentucky-based Elmcroft Senior Living, during a general […]
Senior living providers won’t argue with the power of the Internet to drive leads, but most are still wary of interacting with social media. During the National Investment Center (NIC) for the Seniors Housing & Care Industry’s regional event in San Diego, Calif., panelists described their hesitation with using social media channels such as Facebook […]
Americans often turn to online consumer reviews to inform their purchasing decisions for a variety of products, including senior living options, and some providers are taking a proactive approach by using interactive customer feedback for marketing purposes. Websites such as start-up Silver Living and fellow consumer resource Caring.com bill themselves as third-party information sources that […]
When shopping for a major purchase, most people these days turn to the Internet to do research or get crowd-sourced information on the product they’re considering, and that’s becoming increasingly true for senior living boomer consumers. As the baby boomer generation turns 65, many of their parents are at an age where they need long-term […]
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