1. Another risk with social media, is that it's hard to measure the performance of the campaign. Ya you can see how many likes you get and how much people are interacting, but to have it as a worthwhile lead generating technique it's hard to measure. Unless you're using their advertising network. Then you can tap into their information and target the demographics of adult children. Facebook is the coffee lounge of the internet and people are there to hang out versus look for information. A well optimized search engine marketing program is much more effective

  2. I agree with Kevin on this. Using social media as an outlet to generate sales isn't the way to go. Ultimately, one should be using social media to maintain a fanbase or a customer of some sort, but it's definitely not how you acquire that customer. The last thing someone wants to see on their social media feed is someone or something that they are unfamiliar with.