Senior Living Tries to Capture Magic of Brands Like Virgin

In rebranding, a number of senior living organizations are beginning to employ a strategy used by iconic brands like Virgin. Specifically, it’s very on-trend for companies, no matter their industry, to choose a new name that’s aspirational as opposed to descriptive, Geoff Cook, partner at international strategy, design and branding firm Base Design, told Senior Housing News. […]

Transactions & Financings: IRR Partners with Tellatin, Inc.

Integra Realty Resources Partners With Tellatin, Inc. Commercial real estate valuation and consulting firm Integra Realty Resources (IRR) recently announced it has formed a strategic partnership with Missouri-based Tellatin, Inc., an appraisal, market study and advisory firm dedicated to serving the senior housing and health care sectors. Starting immediately, all 16 employees from Tellatin will form […]