What Senior Living Providers Are Doing — And Could Be Doing Better — in Response to Black Lives Matter

Senior living providers — like many businesses across the United States — have been responding to the Black Lives Matter movement with a variety of messages and actions. To get a sense of how providers are responding, I spoke with several CEOs and corresponded with many of the largest for-profit and nonprofit organizations in the […]

Brookdale Prepares to Rebuild Occupancy, Holds 1,800-Person Virtual Sales Rally

Brookdale Senior Living (NYSE: BKD) recently held a “virtual sales rally” involving about 1,800 people, with the goal of helping communities drive occupancy as the Covid-19 pandemic enters its next phase. “The sales rally focused on strengthening our messages on Brookdale’s points of difference with each community’s local story, including facts on how we’ve managed […]

Stabilized Senior Housing Occupancy Falls to 88.7% in April

The coronavirus pandemic sent occupancy rates for senior housing and skilled nursing communities on a downward trajectory in April, according to a new intra-quarterly report released Tuesday by the National Investment Center for Seniors Housing & Care (NIC). Senior housing stabilized occupancy among NIC’s 31 primary markets dropped 110 basis points to 88.7% — the […]

Seeking A Roadmap: What To Expect In A Senior Living Earnings Season Like None Other

Publicly traded senior housing owners and operators begin reporting their Q1 2020 earnings next week, but these financial results will be essentially irrelevant due to Covid-19. Analysts, investors and senior living professionals hope that the earnings reports and comments from executive teams will provide a clearer sense of Covid-19’s effects on the industry and what […]

Covid-19 News Bulletin: Assisted Living Covid-19 Cases Exceed 700; Occupancy Dipped Slightly Before Pandemic Struck

Senior Housing News recognizes the seriousness of the Covid-19 pandemic, so we will be updating this bulletin to keep you apprised of the latest developments, focusing on news and information that we identify as especially pertinent to senior living. The team at SHN knows how important your work is right now; we thank you and […]

Dining at a Distance: Senior Living Culinary Teams Make Tough Decisions Due To Covid-19

The Covid-19 pandemic has forced many senior living providers to retool their dining programs in short order. The operational challenges have been intense and in some cases “gut-wrenching,” as they fly in the face of dining leaders’ natural inclinations to bring residents together and offer the highest-caliber experiences possible. Indeed, many providers have spent considerable […]