Brookdale Taps Best Buy Board Member for New Senior Living President Role

The nation’s largest senior housing provider has hired a former 3M executive and current Best Buy board member to fill a newly created senior living leadership role. Brookdale Senior Living (NYSE: BKD) announced Tuesday it had hired Cindy R. Kent as its new executive vice president and president of senior living. Kent is set to […]

Atlas Senior Living to Manage 7 Former Brookdale Communities

The year is almost over, but Atlas Senior Living isn’t done with its 2019 growth just yet. The Birmingham, Alabama-based senior living provider announced Monday that it’s set to take over operations for seven former Brookdale Senior Living (NYSE: BKD) communities totaling 425 units in Florida and Georgia. Atlas on Dec. 1 closed on the […]

Denver Development Holds Special Appeal for Jewish Seniors, Suggests Promise of Niche Communities

A senior living development underway in Denver holds the potential to become a niche community for Jewish older adults. In so doing, it could showcase why serving particular demographic groups could become a more prevalent play for senior living providers in the years to come. The 205-unit, $97 million project is dubbed Hilltop Reserve because […]

Brookdale CEO: Health System Partnerships Can Improve Senior Living Penetration Rates

Senior living penetration rates can rise, provided the industry does a better job of integrating resident care with major health care players. That’s according to Cindy Baier, CEO of Brookdale Senior Living (NYSE: BKD), who on Wednesday spoke about the chance for senior living providers to forge such partnerships in order to grow historically stagnant […]

Affinity Pushes Innovation, Sees Assisted Living as Next Big Frontier for Value-Based Care

One of the largest senior living providers in the nation is making a push to also have the most innovative assisted living care model. Hickory, North Carolina-based Affinity Living Group hired Dr. Kevin O’Neil as its chief medical officer (CMO) about eighteen months ago. O’Neil is no stranger to the senior living world. He served […]

Brookdale Targets 7% NOI Growth Through 2024, Labor Costs an Immediate Concern

Better supply-demand dynamics helped Brookdale Senior Living (NYSE: BKD) turn its recent occupancy trends positive — and the company is betting that these conditions will persist into the years ahead, leading it to release a five-year outlook. However, the immediate picture is still mixed. The nation’s largest senior living provider was hit by high labor […]

Welltower Credits ‘Painful’ Restructuring for Strong Senior Housing Performance

Welltower (NYSE: WELL) posted solid senior housing gains in the third quarter of 2019, thanks in part to the last few years spent unwinding certain “one-sided” relationships while forging new ones under more well-aligned RIDEA structures. That’s according to CEO and Chairman Thomas DeRosa, who on a Tuesday earnings call with investors and analysts laid […]

3 Business Benefits of Closer Senior Living, Hospice Alignment

For nearly a decade, American seniors have steadily grown more comfortable with hospice. Nowhere has that growth manifested itself more than in assisted living. Yet for a variety of reasons — including the lingering taboo around hospice and the administrative burdens that come with Medicare — hospice remains largely an assisted living outsider, according to […]