How Senior Living CEOs Are Playing the Long Game in Strategic Planning

This article is part of your SHN+ subscription Top leaders of senior living organizations are busy preparing for the future – sometimes as far out as the next half-century. Senior Housing News has spoken with quite a few top leaders of senior living operators across the country in the past month – at the recent […]

New Washington Post Investigation Centers on Brookdale Senior Living Staffing Algorithm

Staffing algorithms like one used by the nation’s largest senior living operator are exacerbating work shortages and often underestimating the amount of care that older adults need, according to a new investigation from the Washington Post. The latest story, published Monday, centered mainly on a staffing algorithm used by Brookdale Senior Living (NYSE: BKD) known […]

Brookdale CEO: We’re Staying the Course in 2024 With ‘Ultimate Potential’ in Sight

Executives with Brookdale Senior Living (NYSE: BKD) say the company has laid a foundation for growth – now, in 2024, the company’s challenge is building on those preparations. Looking to the year ahead, Brookdale President and CEO Cindy Baier said the company has an expectation to “stay the course.” “We made remarkable progress last year, […]

Top Senior Housing Trends for 2024

A new year always brings new challenges and opportunities. In 2024, the senior living industry will have plenty of both. The senior living sector endured a hard year in 2023, starting with multiple stories of operators shutting down or in distress, and ending with assisted living being slammed in the recent Washington Post series. But […]

Brookdale Senior Living Sells Remaining 20% Stake in HCA Venture

Brookdale Senior Living has sold its remaining 20% equity interest in its home health and hospice joint-venture with HCA Healthcare (NYSE: HCA) to HCA for $27 million. Brookdale, the nation’s largest operator with 672 communities in 42 states, confirmed the sale to HCA on Wednesday. The sale comes months after Brookdale CEO Cindy Baier said […]