What Pivots from Brookdale, Sonida Senior Living Say About Future of Third-Party Referrals

This article is part of your SHN+ subscription During an earnings call last week, Brookdale Senior Living (NYSE: BKD) CEO Cindy Baier said that the company is redeploying marketing dollars from paid third-party referral sources and into internal marketing and advertising channels. The move came after the nation’s largest operator observed “softness” in some of […]

Brookdale CEO: Lower Third-Party Referral Volume Hurt Occupancy Growth, Drove Sales and Marketing Shift

Declines in third-party referrals contributed to softer occupancy growth than leaders with Brookdale Senior Living (NYSE: BKD) looked for in Q3 2024, but they are bullish following the company’s recent move to acquire 41 properties. Brookdale sees greater “strategic flexibility” to manage its portfolio following recent transactions totaling $610 million to acquire the previously leased […]

Pent-Up Distress Clouds the Dawning ‘Golden Age of Senior Living’

This article is part of your SHN+ subscription As revenue grows and operators claw back margins this year, senior living operators hold a favorable outlook for the sector’s path ahead. This optimism has come through in recently released survey data, as well as in conversations I’ve had with industry leaders – and in a bullish […]

Inside Brookdale’s $610M Deal and Operators’ Quests for More Ownership

This article is part of your SHN+ subscription This week Brookdale Senior Living (NYSE: BKD) announced it will buy 41 of its leased communities for $610 million, increasing the company’s share of owned and managed units to about two-thirds of its total portfolio. Brookdale funded the transaction – more precisely, three separate deals with different […]

‘Myriad of Benefits’: Brookdale Senior Living to Buy 41 Leased Communities for $610M

Brookdale Senior Living (NYSE: BKD) is acquiring 41 communities currently managed under triple-net leases for $610 million, the company announced Monday. The acquisition totals 2,789 units in three different portfolios of communities. Among the companies involved in the transaction are real estate investment trusts (REITs) Welltower (NYSE: WELL) and Diversified Healthcare Trust (NYSE: DHC) . […]

Brookdale Senior Living Plans Additional HealthPlus Growth, Extends Lease With Omega

Brookdale Senior Living (NYSE: BKD) is continuing to grow and expand its HealthPlus program, with another 50 communities launching the program over the next month. That’s according to Brookdale President and CEO Cindy Baier, who added the Brentwood, Tennessee-based company is looking to expand the care model to a total of 130 communities by the […]

‘5- to 10-Year Strategy’: Senior Living Operators Play Value-Based Care Long Game

This story is part of your SHN+ subscription As the pace of senior living operators adopting value-based care models in 2024 quickens, challenges remain in growing those models. Providers are wielding data insights to spur value-based care model growth while also posing significant challenges to operators aiming to balance in making the risky transition to […]