Top Senior Housing Trends for 2025

This story is part of your SHN+ subscription The senior living industry sits at an important crossroads between challenges and opportunity in 2025. What operators do now could mean the difference between success and failure in the coming years. On the one hand, the industry is still shaking off a few lingering woes from its […]

Senior Living Executive Forecast 2025: If You Aren’t Winning, You’re Losing

In 2024, senior living operators saw improved occupancy and margin growth but many challenges remain as the industry looks to live out the oft-said mantra of “thrive in ’25.” Many in the industry, especially in the last two years, uttered the phrase, “survive to ’25,” stressing the many challenges operators face in providing care and […]

Top 10 Senior Housing News Stories of 2024

To say the least, 2024 was a year of change for the senior housing industry. Some of that change came through high-profile transactions that occurred throughout the year. Several of our most-read stories of the year focused on those deals. There were also plenty of personnel changes throughout the year as well, and stories related […]

9 Quotes That Defined Senior Living in 2024 and Suggest What 2025 Holds

With positive momentum on occupancy and margin in 2024, the senior living industry is poised to capitalize on incoming demand — but many challenges remain. These challenges include still-tough development conditions as the supply and demand gap widened this year, which led to investors and developers in the space mostly shying away from rapid new […]

Brookdale Agrees to Continue Managing Over Half of Previous 120-Community Portfolio With Ventas

Brookdale Senior Living (NYSE: BKD) has agreed to a new “mutually beneficial” master lease with landlord Ventas (NYSE: VTR) to continue managing 65 communities previously covered by a 120-property lease the operator declined to renew earlier this month. In conjunction with the agreement, Ventas is in Sept. 2025 converting 44 communities in the portfolio to […]

What Brookdale’s Exit of Ventas Lease Signals About the Future of Senior Living

This story is part of your SHN+ subscription Earlier this week, Brookdale Senior Living (NYSE: BKD) declined to renew a master lease with landlord Ventas (NYSE: VTR) covering 120 communities. That’s notable news, but the details really caught my eye. Hours after Ventas’ initial announcement, Brookdale released its own statement noting that the portfolio generated […]

Brookdale CEO ‘Hopeful’ Affordability in Senior Living Will Be Priority During Trump Transition 

While it’s still uncertain how the incoming administration of President-elect Donald Trump will impact the senior living industry, Brookdale CEO Cindy Baier is “hopeful” the industry can elevate the issue of affordability as the new administration settles in.  During Trump’s first term, Brookdale (NYSE: BKD) worked “closely” with the previous administration throughout the Covid-19 pandemic, […]