Your caregivers need their own internet network. So do your residents. Your visitors do too, if possible. And certainly, so does corporate. For the best health outcomes mixed with overall business success, senior living operators must have strong, reliable and secure networks for all stakeholders to use. The signs of whether they do frequently come […]

When Sonida Senior Living needed to boost its website traffic and convert more digital leads to move ins, it turned to one place and one place only. FURTHER. A respected leader in AI-powered sales assistants, FURTHER’s aim is to help operators increase occupancy by increasing not just web traffic, but the strategic engagements with that […]

Ryan Galea first learned the challenges that senior living operators face today the same way that many industry outsiders do: his grandmother became ill. As he worked to get her the care that she needed, he saw the industry’s staffing strain, and how that shortage affects both caregivers and patients, and ultimately quality of care. […]

Small-setting senior living is typically discussed in relation to the benefits it holds for residents. Indeed, most seniors requiring care today are housed in big facilities, on big campuses, with long hallways and large populations. This expansive model creates care and service challenges that the small-setting model alleviates. But operators and entrepreneurs are increasingly flocking […]

The loss is subtle. A senior living resident has a full sense of smell, and then one day, that capability is dulled. They can’t totally explain it. Their food tastes… off. While tasting food is a concern on its own, as you never want to discount a resident’s quality of life, the resident — and […]

A concerted approach to capital deployment has long been a benefit to senior living providers looking to grow or improve upon their existing properties. But with owners battling shrinking budgets while still recovering from COVID-related occupancy declines, capital deployment planning has become essential. The process starts with a basic concept: the project should be clearly […]

The team at The Springs Living in McMinnville, Oregon — which operates 20 senior living communities in Oregon, Montana and Washington — has a firm belief in providing a quality experience for all their residents. The challenge that Director of Marketing Matt Stubblefield faced recently was identifying how to extend a quality experience to prospective […]

The assisted living workforce fell 6.7% from just prior to the COVID-19 pandemic through the start of 2022, according to a recent AHCA/NCAL analysis of U.S. Bureau of Labor Statistics data1. As operators continue to face that decline, they are getting more creative and more tech-savvy with their approach to the industry’s staffing challenge. “Because […]

G5 heard the same question again and again. National marketing data in senior living doesn’t help me — don’t you have anything for my market? “Now that we’re digging into specific metros, we can give each operator a better idea of what a CPC (cost-per-click) or cost-per-acquisition is in their region to benchmark against,” says […]

“We are going to be an owner, operator, developer and acquirer of active adult communities in the western half of the United States. For now, we will only play in the active adult space.” — a senior living president to Senior Housing News, April 2022 Of the major senior housing investment categories, the one hit […]