According to Kendal Corporation CEO Vassar Byrd, demand alone will not spell success for the senior living industry. The incoming baby boomer generation, numbering about 76 million people in total, is bringing with it a sea change of new preferences and needs. If senior living operators don’t cater to those preferences, including by making senior […]
Senior living operators have long talked about demographics in the U.S. supporting new investments and growth initiatives. Those opportunities also extend to markets overseas, at least for savvy companies. Like in the U.S., international markets like Canada, China and the United Kingdom have favorable demographics of aging older adults in the years ahead. Recent international […]
It’s a common refrain in senior living that today’s assisted living communities are closer to yesterday’s skilled nursing facilities. In 2025, operators are indeed contending with residents’ increasing acuity needs. Multiple factors have pushed assisted living care delivery into higher acuity. Operators have said older adults are waiting longer to seek out senior living services, […]
After a seven-year tenure as CEO of Brookdale Senior Living (NYSE: BKD), Cindy Baier is stepping down from her post. On Monday, the Brentwood, Tennessee-based company announced she had entered into a separation agreement to step down from her position as of April 13. She also resigned from the company’s board of directors. Brookdale Chairman […]
Juniper Communities has set a goal to reach 30 communities by 2030. To get there, the company must advance its value-based care and wellness models, according to CEO Lynne Katzmann. In 2025, Katzmann and Juniper will focus on growing and further refining the operator’s Catalyst wellness program. Catalyst, launched in 2022, is a wellness membership […]
This story is part of your SHN+ subscription In 2025, senior living operators are setting rental rates with surgical precision to both attract move-ins and make up care costs. As the operational cost of providing senior living services remains high, some senior living operators have explored dynamic pricing. In a nutshell, dynamic pricing is a […]
Earlier this week, U.S. president Donald Trump enacted a range of new tariffs that sent the stock marketing tumbling and left senior living operators and industry associations bracing for impact. With the move, the White House enacted at least a 10% tax on all goods imported to the United States, with countries such as Vietnam, […]
Lush gardens, intimate villas, passive cooling design, walking paths, fountains, multiple restaurants – these aren’t features of an upscale resort, but of a senior living community in Arizona. Those features are part of a newly added independent living neighborhood dubbed “Inspirata Pointe” at Royal Oaks, a continuing care retirement community (CCRC) in Sun City, Arizona. […]
This story is part of your SHN+ subscription Two years ago, Jaybird Senior Living experienced sweeping changes across its organization as the company sought to realign its partnerships and prepare for future opportunities, according to President Justin Wray. In 2022, the organization had grown to over 70 communities. Fast-forward to today and Jaybird oversees 38 […]
Connecting with the senior living customer of today is no easy feat, as operators face a customer base, led by the Baby Boomer generation, that is more tech-savvy and demanding of individualized wellness and lifestyle offerings. “They want choice and they have come with a disruptive mind-shift,” Lifespace Communities CEO Jesse Jantzen said during a […]
