Lending Still a Big Barrier for Senior Living Development, Growth in 2025

At the start of 2025, senior living companies are ready to hit the ground running with new development and construction projects. Lenders are not. The senior living industry is currently in a “transitional phase” for new development, NIC Senior Principal Omar Zahraoui told Senior Housing News earlier this month. New permanent loan volume for senior […]

What 10 Senior Living Sales and Marketing Leaders See Ahead in 2025

Tickets are still available for the Senior Housing News Sales and Marketing Conference on Feb. 18th and 19th in Bonita Springs, Florida. Hear insights like these and more from industry experts navigating the changing environment of senior living sales and marketing efforts. Senior living operators are evolving sales and marketing practices to meet growing demand […]

Senior Living Operators Stick With Tried-and-True Social Media Strategies Despite Shifting Landscape

Senior living operators are holding steady with social media strategies in 2025 despite shifting trends for how people share information online. In 2025, social media companies such as Meta, the company behind Facebook, Instagram and Threads, and TikTok developer ByteDance are under scrutiny from lawmakers and the public. TikTok is subject to a potential ban […]

Sonida, Beztak, Priority Life Care Pivot to Local Marketing, Shifting Relationships With Referral Partners

Hear more insights regarding sales and marketing at the Senior Housing News Sales & Marketing Conference in Bonita Springs, Florida, on Feb. 18 and 19. Buy tickets here. Senior living operators are shifting their internal marketing strategies this year in an effort to generate more organic leads – and in some cases, they are changing their […]

Senior Living Executive Forecast 2025: If You Aren’t Winning, You’re Losing

In 2024, senior living operators saw improved occupancy and margin growth but many challenges remain as the industry looks to live out the oft-said mantra of “thrive in ’25.” Many in the industry, especially in the last two years, uttered the phrase, “survive to ’25,” stressing the many challenges operators face in providing care and […]

Top 10 Senior Housing News Stories of 2024

To say the least, 2024 was a year of change for the senior housing industry. Some of that change came through high-profile transactions that occurred throughout the year. Several of our most-read stories of the year focused on those deals. There were also plenty of personnel changes throughout the year as well, and stories related […]

9 Quotes That Defined Senior Living in 2024 and Suggest What 2025 Holds

With positive momentum on occupancy and margin in 2024, the senior living industry is poised to capitalize on incoming demand — but many challenges remain. These challenges include still-tough development conditions as the supply and demand gap widened this year, which led to investors and developers in the space mostly shying away from rapid new […]