Active Adult Trailblazers Refine Their Models To Seize Massive Market Opportunity

Trailblazers in the active adult space have their sights set on capturing multiple consumer segments for the product. One possible scenario involves building a continuum within the active adult sector where residents can transition from single family cottages to apartments, en route to an eventual transition to full-service independent living. This continuum would be all […]

Integral Senior Living, Legendary Partner to Create Campus-Style Communities

Developer Legendary Living and Integral Senior Living (ISL) — one of the nation’s largest operators — have forged a strategic partnership and are embarking on a pipeline of resort-style projects. Over the course of five decades, Destin, Florida-based Legendary Companies has created more than $3 billion in real estate development projects, including resorts, hotels, retail, […]

3 Top Senior Living Redevelopment Opportunities After Covid-19

The coronavirus pandemic is sparking concerns of a real estate collapse that could surpass the one associated with the 2008 recession. But senior housing could prove resilient, and new opportunities for development could arise as other property types become increasingly beleaguered. No asset class has been left unscathed by Covid-19, but product types that rely […]

It’s Sobering: Why Older Senior Housing Stock Is Hard to Reposition for Middle Market

With 54% of middle-market seniors expected to be unable to afford market-rate senior housing by 2029, developers and operators are considering renovating older buildings to serve a lower price point. Indeed, this is the top strategy for meeting middle-market demand, according to the 2020 Senior Housing Outlook report from Senior Housing News and Hunt Real […]

Tech, Development Trends Help Bridge Middle-Market Senior Housing Gap

While the senior living industry grapples with how to meet the massive future demand for middle-market senior housing expected to grow over the next decade, the present is less grim than the past for seniors navigating their housing options, particularly in urban environments. Technology has made it possible for seniors to have meals and groceries […]

Drawing on Decades of Research, ProMatura’s Wylde Plans Senior Living Development

Margaret Wylde is highly regarded in the senior living industry for her research and the market intelligence provided by her firm ProMatura — in fact, she was recently inducted into the American Seniors Housing Association (ASHA) Hall of Fame for her accomplishments. Now, as Oxford, Mississippi-based ProMatura continues to help developers with their projects, she […]

College’s $45M Development Puts Students, Senior Housing Under One Roof

A small Wisconsin Catholic university will break ground this summer on a $45 million intergenerational housing development combining independent and assisted living for seniors and nuns, with housing for single mothers pursuing degrees at the school. The development at Mount Mary University in Milwaukee will serve the dual purposes of establishing a support system for […]