Confessions of a Marketing Director: I’m Shut Out by Hospitals, Challenged by New Senior Living Competition

“Our local health care system won’t let marketers into their building. I have to find sneaky ways to get in there.” These are the words of a sales and marketing director at a standalone memory care community, who spoke to Senior Housing News for this installment of “Confessions.” The goal of this series is to […]

Holiday, Thrive, Belmont Village Find Diverse Ways to Connect with Prospective Residents

With occupancy currently under pressure, senior living providers have to be at the top of their sales and marketing game. They must know their consumer base, have a strong brand that translates into an appealing value proposition, and perhaps even reconsider some conventional wisdom. These were among the insights shared by a trio of leaders […]

Best Post-Acute Design of 2018: Gaining New Revenue with Hospitality-Inspired Upgrades

Patients and visitors might not immediately realize that Premier Place — a post-acute and skilled nursing center in Naples, Florida — is part of the adjacent Glenview at Pelican Bay retirement community. That’s because Premier Place has a brand identity of its own, with a distinctive look and feel, thanks to a recent comprehensive renovation. […]

Belmont Village Goes Big on Intergenerational Living with University, Mixed-Use Projects

Through robust university partnerships as well as mixed-use developments, Belmont Village is creating senior living communities with strong intergenerational components — and CEO Patricia Will expects that this trend will gain steam in the coming years. In fact, don’t be surprised if student housing and senior living communities are co-located in the future, perhaps sharing […]

Best Buy’s GreatCall Acquisition Starts to Pay Off

Last year, retail giant Best Buy (NYSE: BBY) made waves with the $800 million acquisition of GreatCall — a company that offers smartphones, smartwatches, medical alert devices and other technology tailored to older adults, and counts senior living companies among its clients. Now, that big investment is starting to pay off for Best Buy. “In […]