Senior living operators made progress and notched plenty of wins in sales and marketing in 2023. This year, sales leaders with operators including Heritage Senior Living, Watermark Retirement Communities and Treplus Communities are building on that momentum. All the while, they are mulling transparency of resident rates, the integration of artificial intelligence (AI) into marketing […]
Watermark Retirement
In the last two decades, Serenbe has gained a reputation as a pioneering wellness community, incorporating intergenerational living as a key principle. Now, plans are in the works to develop a seven-acre campus within Serenbe to more intentionally enable aging in place, putting the community at the forefront of several trends in senior living. “We’re […]
Earlier this spring, I received a LinkedIn message related to the future of the TPG/Sabra Healthcare REIT (Nasdaq: SBRA) joint venture senior living portfolio, operated by Enlivant. The message was from a relative of a resident, sharing a letter stating that a new operator would soon be taking over. I eventually learned the future operator […]
Silverstone Senior Living has named industry veteran Tami Cumings to the newly created role of COO as the company preps its next round of growth. As COO, Cumings is slated to oversee asset management, property operations, sales and marketing for the company’s growing senior living portfolio. She also will aid the company as it embarks […]
For more than three decades, Watermark Retirement had never been replaced by a different management company. But times have changed. “We were replaced by Welltower on a few of our communities; but on the other hand, we’re being the replacer, going into some communities,” Watermark Chairman David Freshwater told me recently. Swapping management companies is […]
“Plainly put, I think the industry to a large degree has built itself over the last 20 years on a model that today’s customer doesn’t want anymore,” Belmont Village CEO Patricia Will told me this week. Belmont Village and partner Greystar are trying to solve this problem by creating a new model, which they unveiled […]
For the first time in a long time, I am hearing general optimism about the senior living labor market. Owners and operators have expressed this optimism in conversations I had at the ASHA conference, in recent presentations from public companies, and in reporting that we’ve done for Senior Housing News stories. Some of the momentum […]
Senior living operators have been enacting changes in operations since the Covid-19 pandemic began, but some adaptations have been fleeting while others have proven longer-lasting. Recent conversations with several executives — including with large providers such as Brookdale, Frontier and Senior Lifestyle — highlight that operators now have committed to new practices across essentially every […]
Keppel Corporation — the Singapore-based international conglomerate that holds a 50% stake in Watermark Retirement — has tapped industry veteran Kai Hsiao to lead an expansion of its senior living portfolio in the United States and other global markets. Hsiao joined Keppel Capital as CEO of Senior Living US in January 2022. Most recently, he […]
I did not expect potential senior housing oversupply to be a hot topic at the National Investment Center for Seniors Housing & Care (NIC) conference last week, but I also was not surprised by the concerns. I did not anticipate this would be a hot-button issue because high material costs, construction industry labor pressures and […]
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