Silverstone Names Senior Living Industry Veteran to Newly Created COO Role

Silverstone Senior Living has named industry veteran Tami Cumings to the newly created role of COO as the company preps its next round of growth.

As COO, Cumings is slated to oversee asset management, property operations, sales and marketing for the company’s growing senior living portfolio. She also will aid the company as it embarks on an expansion strategy centered on both acquisitions and development, according to Co-CEO Bobby Zeiller. 

“It has always been our intent to establish a chief operating officer position and we are super fortunate to have attracted someone with tremendous experience and talent,” Zeiller said. “This senior leadership position enhances our operational expertise and allows us to fulfill our long-term growth goals.” 

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She comes to Silverstone from Caddis, where she oversaw the growth and operational relationships for the Heartis Senior Living brand as a vice president.

Prior to Caddis, Cumings held executive-level positions at A Place for Mom, Assisted Living Concepts, Sunrise Senior Living and U.S. Memory Care. She also previously sat on the board for the Texas Assisted Living Association and was a member of the Argentum COO/Sales Executive Roundtables.

Cumings told SHN that “one of our biggest priorities is to continue to attract and retain our operational talent base at our properties to ensure the highest quality lifestyle and care for our residents.”

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Cumings’ hiring comes as Silverstone is enhancing its sales and marketing platform for its growing Washington D.C. footprint, with three D.C.-area properties in lease-up including The Seneca in Rockville, Maryland; and The Providence in Fairfaxand The Landing in Alexandria, Virginia. The company also has one project under construction, The Trillium, in Tysons, Virginia.

Two additional Silverstone projects could break ground by the end of the year, including The Pinnacle in North Bethesda, Maryland; and an expansion of the community in nearby Alexandria called the Riviera at The Landing.

Silverstone Senior Living’s portfolio consists of over 1,850 units in 13 properties nationwide, with its portfolio valued in excess of $1 billion

The company has seen rapid growth in recent years, with ambitions for a $450 million to $750 million development pipeline with Watermark Retirement, who operates communities on behalf of Silverstone Senior Living.

Silverstone’s planned growth is part of a trend of senior living design aimed at the baby boomers.Silverstone’s community in Tysons, Virginia, is slated to have 200 units for IL, AL and memory care and will be part of a sprawling mixed-use campus known as The Boro Tysons. The community will feature not only senior living, but public-facing residential units, shops, restaurants and other amenities.

This gets to Silverstone’s push to be prepared for the next generation of senior living customer, with Zeiller noting that Baby Boomers were “shattering the image of senior living” demanding luxury, sophisticated design and amenities as they enter the marketplace.

In October of last year, real estate firm Compatriot Capital acquired an equity stake in Silverstone Senior Living that will fund growth plans for the next decade, marking the company’s largest limited joint venture partner.

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