Lending Still a Big Barrier for Senior Living Development, Growth in 2025

At the start of 2025, senior living companies are ready to hit the ground running with new development and construction projects. Lenders are not. The senior living industry is currently in a “transitional phase” for new development, NIC Senior Principal Omar Zahraoui told Senior Housing News earlier this month. New permanent loan volume for senior […]

Sonida, Beztak, Priority Life Care Pivot to Local Marketing, Shifting Relationships With Referral Partners

Hear more insights regarding sales and marketing at the Senior Housing News Sales & Marketing Conference in Bonita Springs, Florida, on Feb. 18 and 19. Buy tickets here. Senior living operators are shifting their internal marketing strategies this year in an effort to generate more organic leads – and in some cases, they are changing their […]

Transactions and Financings: Sonida Acquisition, Loan Extension; Masonicare, United Methodist Homes Merge 

Transactions Sonida acquires previously unopened community Sonida Senior Living announced it purchased a senior living community located in Cincinnati, Ohio on Jan. 6. According to a press release, the “upscale and amenitized asset” was completed in 2021 but never opened due to a foreclosure on the construction borrower. The community is located adjacent to Sonida’s […]

Top Senior Housing Trends for 2025

This story is part of your SHN+ subscription The senior living industry sits at an important crossroads between challenges and opportunity in 2025. What operators do now could mean the difference between success and failure in the coming years. On the one hand, the industry is still shaking off a few lingering woes from its […]

9 Quotes That Defined Senior Living in 2024 and Suggest What 2025 Holds

With positive momentum on occupancy and margin in 2024, the senior living industry is poised to capitalize on incoming demand — but many challenges remain. These challenges include still-tough development conditions as the supply and demand gap widened this year, which led to investors and developers in the space mostly shying away from rapid new […]

‘Substantial Value’: How Senior Living Operators Are Shifting Tech Budgets for 2025

Senior living operators are shifting their technology budgets going into the new year to keep up with the times. Among the top areas of investment for operators going into 2025 are AI, electronic health records (EHRs), and finding ways and programming to leverage data to further streamline operations. Some senior living operators are going all […]

Senior Living Industry Set to ‘Thrive in 2025,’ But Growth Remains an Open Question

Whether “thrive in ‘25,” “or “survive until ‘25,” the senior living industry has had the coming year on its collective mind for a while now. For many years, the incoming baby boomer generation has served as a seemingly perennial source of optimism for the senior living industry’s future success. Now, that demand wave is about […]

What Pivots from Brookdale, Sonida Senior Living Say About Future of Third-Party Referrals

This article is part of your SHN+ subscription During an earnings call last week, Brookdale Senior Living (NYSE: BKD) CEO Cindy Baier said that the company is redeploying marketing dollars from paid third-party referral sources and into internal marketing and advertising channels. The move came after the nation’s largest operator observed “softness” in some of […]

Bella Groves, Sonida Senior Living Underscore Empathy, Education in Memory Care Marketing Strategies 

By Courtney Ryan Some memory care operators are preparing for new demand in 2025 and beyond with marketing strategies centered on educational content and evidence-based information. In a market where misinformation is rampant, especially online, operators including Sonida Senior Living (NYSE: SNDA) and Bella Groves are trying to cut through the noise to reach individual […]