Bella Groves, Sonida Senior Living Underscore Empathy, Education in Memory Care Marketing Strategies 

By Courtney Ryan Some memory care operators are preparing for new demand in 2025 and beyond with marketing strategies centered on educational content and evidence-based information. In a market where misinformation is rampant, especially online, operators including Sonida Senior Living (NYSE: SNDA) and Bella Groves are trying to cut through the noise to reach individual […]

Sonida Senior Living to Acquire 8-Community Portfolio for $103M 

Sonida Senior Living (NYSE: SNDA) is planning to  acquire an eight-property senior living portfolio in Florida and South Carolina for $103 million. The acquisition, announced in a press release Thursday, includes properties “located in attractive submarkets” and adds to the company’s footprint in Florida and South Carolina. The portfolio in total spans 555 units, offering […]

Sonida Senior Living Sees Path to 90% Occupancy, More Growth Opportunities Ahead

Sonida Senior Living (NYSE: SNDA) reported its highest occupancy rate in the company’s history during the second quarter of this year. With better operational results in tow, the company is also plotting its next growth push. On Monday, Sonida leadership announced that the company’s average occupancy now stands at 87.9%, up 220 basis points compared […]

Changemakers: Brandon Ribar, CEO, Sonida Senior Living

Brandon Ribar is the CEO of Sonida Senior Living, one of the nation’s largest senior living providers. Ribar has been in senior living for over 20 years and was instrumental in planning Sonida’s response to the COVID-19 pandemic. Ribar strives to improve his communities while also providing quality care to residents. In this changemakers interview, […]

‘Act Very Differently:’ Atria Senior Living, Sonida, Vi Retool Staffing for the Future

When it comes to senior living staffing, operators in 2024 must do things differently than before. Senior living companies have taken many steps to bolster staffing in recent years, including raising wages for employees creating new benefits and offering greater flexibility in scheduling. With a low unemployment rate of 4.1% nationwide, talent pools remain shallower […]

Sonida Senior Living Adds 8 Communities in Two Joint-Venture Agreements

Sonida Senior Living (NYSE: SNDA) has announced the addition of eight new senior living communities as part of two joint-venture agreements. The Dallas-based senior living operator on Tuesday said the communities were added in May and July. All told, the company is adding 790 units of independent, assisted living and memory care units. The JVs […]

Senior Living Operators Carry Occupancy Momentum Into 2024 With New Strategies for Attracting Boomers

This article is part of your SHN+ subscription Senior living operators are now picking up the pace with occupancy,approaching – and passing – census levels last seen in 2019. Signs of the race for occupancy speeding up are apparent, given the broader industry’s 11th consecutive quarter of census growth. Some of the industry’s prominent operating […]

Sonida Seeks Growth in 2024 With New Slate of Acquisitions Underway

Sonida Senior Living (NYSE: SNDA) has “significant momentum” heading into the remainder of this year with a focus on growth, CEO Brandon Ribar told investors during a first quarter earnings call on Friday. Moving into the second quarter, Ribar said the Dallas, Texas-based owner-operator and investment company is continuing to pursue new growth this year […]

Sonida Senior Living on Better Financial Footing With ‘Significant Pipeline’ Ahead in 2024

Sonida Senior Living’s (NYSE: SNDA) recent moves to put the operator on better footing have led to margin improvements and a stronger financial and growth year in 2024. Thanks to efforts including a $50 million equity private placement from Conversant Capital, the company is now looking ahead to future growth in 2024 and beyond. And […]