Senior Living Operators Manage ‘Balancing Act’ of Rising Acuity, Falling Margins

Rising resident acuity is impacting senior living margins, and in response operators are getting creative to make bottom line improvements even as challenges remain. In recent years, especially with the pandemic, operators have said residents are arriving in senior living communities with more care needs than in the past. That phenomenon is shaping the future […]

Northbridge Builds on Affordable Senior Living Model, Seeking Northward Expansion

This story is part of your SHN+ subscription Northbridge Companies is continuing to build upon and tweak the company’s affordable senior living model, with an eye toward taking it farther north, according to CEO Jim Coughlin.  So far this year for Burlington, Mass.-based provider has seen improvements in margin growth and continues to grow top-line […]

With Amazon Backing, Northbridge and Partners Expand Assisted Living Medicaid Model in DC

Having successfully developed an assisted living community for Medicaid beneficiaries in the Washington, D.C. market, Northbridge is now underway on a similar project, with Amazon (NYSE: AMZ) among the backers. Amazon’s involvement will “give us a little more flexibility” in the new community compared to the first, Northbridge Communities President Wendy Nowokunski said at the […]

Angst and Opportunity: Nursing Home Upheaval Raises Stakes for Medicaid-Based Assisted Living

This content is available through your SHN+ membership Upheaval in the nursing home sector is increasing the need for Medicaid-based assisted living. This was one of the key takeaways from my meetings last week at the American Health Care Association/National Center for Assisted Living (AHCA/NCAL) annual conference in Denver. Given that AHCA is the largest […]

Changemakers: Jim Coughlin and Wendy Nowokunski, The Northbridge Companies

The Northbridge Companies CEO Jim Coughlin and President Wendy Nowokunski founded the organization on the principle of doing well by doing good. And through much change over the last 30 years, they have remained true to that intention. Through the Changemakers series, Coughlin and Nowokunski talk about the key lessons they’ve learned throughout decades in […]

How a Skilled Nursing Shakeup is Creating Opportunities for Senior Living Providers

The skilled nursing sector is undergoing a shakeup, and senior living providers should be prepared to seize opportunities amid the fallout. Nursing homes are embattled on every front. The federal government is pushing for sweeping reforms that include steeper financial penalties and staffing minimums — even as providers are facing severe worker shortages. And skilled […]

Senior Living Providers, Investors Must Heed Early Warning on Oversupply

I did not expect potential senior housing oversupply to be a hot topic at the National Investment Center for Seniors Housing & Care (NIC) conference last week, but I also was not surprised by the concerns. I did not anticipate this would be a hot-button issue because high material costs, construction industry labor pressures and […]

How 2Life Communities, Northbridge Companies Get Creative to Make Middle-Market Math Work

The middle-market is among the biggest opportunities in the senior living industry today — and yet, it is also one of the sector’s hardest market segments to reach. Low occupancy rates and relatively high expenses have driven down net operating income (NOI) for many operators. While predominantly private-pay senior living companies have responded to these […]