Kory Rosell, Wellness Nurse at Avita of Wells (Northbridge Companies), has been named a 2024 Frontline Honors honoree by Senior Housing News. To become a Frontline honoree, an individual is nominated by their peers. The candidate must be: Senior Housing News recently caught up with Rosell to discuss their time in the senior housing & […]
“I’m not ready to move in” – it’s a common refrain among prospects going through the senior living sales journey. Often this is a result of the fact that older adults don’t know exactly what senior living entails or why they would need it. “Everyone says I’m not ready yet. But, what’s their reasoning?” said […]
Senior living operators can struggle to show how rewarding and fun community life can be with prospective residents. Social media can help communities showcase their strengths – if they are fast to the draw, that is. Venice, Florida-based LifeStar Living often holds events where residents can showcase talents and skills, like senior olympic games; and […]
This story is part of your SHN+ subscription The senior living industry is in 2025 laser-focused on meeting the wants and needs of the baby boomer generation. But that doesn’t mean operators aren’t already preparing for the residents who come after them. The generation, known as Gen X, is typically defined as those born between […]
Tickets are still available for the Senior Housing News Sales and Marketing Conference on Feb. 18th and 19th in Bonita Springs, Florida. Hear insights like these and more from industry experts navigating the changing environment of senior living sales and marketing efforts. Senior living operators are evolving sales and marketing practices to meet growing demand […]
The Future Leaders Awards program is brought to you in partnership with PointClickCare. The program is designed to recognize up-and-coming industry members who are shaping the next decade of behavioral health, senior housing, skilled nursing, home health, and hospice care. To see this year’s Future Leaders, visit https://futureleaders.agingmedia.com/. Jazzmine CVitan, Avita Program Director at Avita […]
The Memory Care Innovation program is designed to recognize passionate and innovative industry members who are shaping the future of cognitive care across behavioral health, home health and home care, hospice and palliative care, senior housing, and skilled nursing. To see this year’s inaugural Memory Care Innovation Award winners, visit https://innovation.memorycarebusiness.com/. Kelly McCarthy, vice president […]
Rising resident acuity is impacting senior living margins, and in response operators are getting creative to make bottom line improvements even as challenges remain. In recent years, especially with the pandemic, operators have said residents are arriving in senior living communities with more care needs than in the past. That phenomenon is shaping the future […]
This story is part of your SHN+ subscription Northbridge Companies is continuing to build upon and tweak the company’s affordable senior living model, with an eye toward taking it farther north, according to CEO Jim Coughlin. So far this year for Burlington, Mass.-based provider has seen improvements in margin growth and continues to grow top-line […]
This article is available as part of your SHN+ membership Based on a number of recent news reports and research studies, I imagine the public is confused about whether senior living is affordable or out of reach, a good deal or a veritable swindle. These reports and studies include the article headlined “Extra Fees Drive […]
