Brookdale CEO: We May Not Vie for Middle-Market Consumers

Brookdale Senior Living (NYSE: BKD) CEO Cindy Baier sees a real issue with the lack of middle-market senior living options for residents — she’s just not sure whether her company is going to compete in a big way for this consumer base. “I don’t know Brookdale will ultimately play in that space,” Baier said during […]

Tapping into the Middle Market Requires Mix of New and Old Ideas

If the senior living industry wants to tap into the sizable middle market consumer demographic over the next decade, it’s going to take some truly unique operating models and financing structures — including some that haven’t been thought of yet. Possible solutions include developing communities with shared rooms and fewer high-end amenities, embracing efficiencies to […]

Trimming Annual Rates by $15,000 Would Open Senior Living to Vast Middle Market

Millions more older Americans could afford private-pay senior living and over the next decade if providers find a way to trim average annual cost for residents by $10,000 to $15,000 per resident. That’s according to a new analysis of research on the middle-market opportunities and challenges for the senior living industry. The research — conducted […]

By 2029, 54% of Middle-Income Older Adults Will Not Be Able to Afford Senior Living

By 2029, there will be 14.4 million middle-income older adults in the United States, and 54% of them will lack the financial resources to pay for senior living at today’s average market rates. This presents a massive business opportunity but also a potential crisis for public health and government insurance programs. These are among the […]

Senior Housing Occupancy Remains Flat, New Construction Slows in Q1

The occupancy rate for U.S. senior housing communities remained about even in the first quarter of 2019, according to new data from the National Investment Center for Seniors Housing & Care (NIC). And construction starts appear to be slowing, suggesting an ongoing cooldown in new supply. Senior housing occupancy was 88.1% for the first quarter […]

Slowdown in Construction Could Help Ease Senior Housing Pressures

There is mounting evidence in some markets to suggest senior housing construction starts are slowing — though the industry is far from out of the woods yet. That was a top takeaway from National Investment Center for Seniors Housing & Care (NIC) Chief Economist Beth Burnham Mace, who talked about the overall landscape for the […]

Juniper, Marquis Execs: Launching a Medicare Advantage Plan is Daunting, Rewarding

Launching a Medicare Advantage (MA) insurance plan is a huge undertaking for a senior living provider. However, the work and risks involved could be worthwhile, considering recent changes to the MA program and trends shaping the senior living industry — and some organizations are taking the leap, starting their own plans and creating a template […]

How Senior Living Providers Can Profit as Medicare Advantage Gains Momentum

There is likely significant financial upside for senior living providers who embrace care coordination and Medicare Advantage (MA) — and a potential big risk for those that don’t. That was the central argument posed in a panel discussion at the National Investment Center for Seniors Housing & Care (NIC) spring conference in San Diego. Under […]