Brookdale Senior Living (NYSE: BKD) CEO Cindy Baier sees a real issue with the lack of middle-market senior living options for residents — she’s just not sure whether her company is going to compete in a big way for this consumer base. “I don’t know Brookdale will ultimately play in that space,” Baier said during […]
Welltower (NYSE: WELL) has focused heavily on senior housing in affluent markets, but the Toledo, Ohio-based real estate investment trust is trying to devise more affordable options for the future. Senior housing will be necessary but out of reach financially for many people as they age, Welltower CEO Tom DeRosa said during a Wednesday morning […]
If the senior living industry wants to tap into the sizable middle market consumer demographic over the next decade, it’s going to take some truly unique operating models and financing structures — including some that haven’t been thought of yet. Possible solutions include developing communities with shared rooms and fewer high-end amenities, embracing efficiencies to […]
Millions more older Americans could afford private-pay senior living and over the next decade if providers find a way to trim average annual cost for residents by $10,000 to $15,000 per resident. That’s according to a new analysis of research on the middle-market opportunities and challenges for the senior living industry. The research — conducted […]
Now is the time to think big about how senior living can serve a rapidly expanding middle-income market. “It’s a time to throw spaghetti against the wall,” Beth Burnham Mace, chief economist at the National Investment Center for Seniors Housing & Care (NIC), told Senior Housing News. Mace is a co-author of a newly released […]
By 2029, there will be 14.4 million middle-income older adults in the United States, and 54% of them will lack the financial resources to pay for senior living at today’s average market rates. This presents a massive business opportunity but also a potential crisis for public health and government insurance programs. These are among the […]
The occupancy rate for U.S. senior housing communities remained about even in the first quarter of 2019, according to new data from the National Investment Center for Seniors Housing & Care (NIC). And construction starts appear to be slowing, suggesting an ongoing cooldown in new supply. Senior housing occupancy was 88.1% for the first quarter […]
There is mounting evidence in some markets to suggest senior housing construction starts are slowing — though the industry is far from out of the woods yet. That was a top takeaway from National Investment Center for Seniors Housing & Care (NIC) Chief Economist Beth Burnham Mace, who talked about the overall landscape for the […]
Launching a Medicare Advantage (MA) insurance plan is a huge undertaking for a senior living provider. However, the work and risks involved could be worthwhile, considering recent changes to the MA program and trends shaping the senior living industry — and some organizations are taking the leap, starting their own plans and creating a template […]
There is likely significant financial upside for senior living providers who embrace care coordination and Medicare Advantage (MA) — and a potential big risk for those that don’t. That was the central argument posed in a panel discussion at the National Investment Center for Seniors Housing & Care (NIC) spring conference in San Diego. Under […]