This story is part of your SHN+ subscription Executive directors are vitally important for senior living operators. The industry asks a lot of them, but I think there’s more support that operators can offer. From overseeing care coordination and delivering on lifestyle engagement that is increasingly focused on hospitality to keeping the number of incoming […]
Merrill Gardens
This story is part of your SHN+ subscription As the senior living industry continues to bridge the intergenerational divide, one setting is beginning to become more popular, presenting an opportunity for operators and developers: the college campus. Having senior living communities on or very near university campuses isn’t a new concept by any means, with […]
Baby boomers are a different customer than the generation that came before them. Many want experiences – and contact with people of all ages. University senior living projects are one way that senior living operators have incorporated people of different generations. Senior living communities also are sometimes directly hosting students, artists in residence and researchers […]
This story is part of your SHN+ subscription Development is frozen, but savvy companies are getting projects done. Surging demand is raising the operational bar even higher. The “age wave” is more like an age “high tide,” with a corresponding “low tide.” These are just a few of the big forces shaping the senior living […]
The National Investment Center for Seniors Housing and Care (NIC) is partnering with the MIT AgeLab to conduct a new study meant to accelerate senior living industry evolution. NIC is working with MIT AgeLab researchers to examine multiple sectors and to make senior living into an “aspirational and holistic experience that generations of older adults […]
Madisen Medley, Vice President of Business Development at Merrill Gardens, has been named to the Future Leaders Class of 2026 by Senior Housing News. To become a Future Leader, an individual is nominated by their peers. The candidate must be a high-performing employee who is 40 years of age or younger, a passionate worker who […]
NIC MAP data shows Minneapolis, Portland and Seattle are the three markets with the highest penetration rates in the country. Culture is a big reason why – just ask the operators in those markets now. An analysis of the top 99 primary and secondary markets across the country revealed that Minneapolis carries anoccupied penetration rate […]
The senior living hospitality versus health care debate is seemingly over. In 2026, operators believe they must offer both things to new residents, even on the lower end of the acuity spectrum. Data from the American Seniors Housing Association (ASHA) and ProMatura shows that the average age of independent living residents in 2025 was 80.6 […]
Incoming senior living residents desire purpose and passion, and senior living operators can give it to them. Even “little moments” can result in lasting connections – with some forethought, anyway. Senior living operators have in some cases sought to create even more unique moments for residents than they did before in order to stand out […]
This story is part of your SHN+ subscription Senior living providers are taking a more targeted approach to 2026 for asking and rental rates. It’s not a reset, but an evolution. As operators notch improvements in occupancy and resident satisfaction scores, they are gaining pricing power that aids their rate growth strategies. Operators report that […]
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