Senior Living Must Scrap Old Playbooks as Change Sweeps Industry

Senior living is in a period of tremendous change and upheaval. Providers must accept this and get creative if they are to survive and thrive, five senior living executives said this week at the Argentum conference in San Antonio. “I think the common theme is change — change in how we operate, change in technology, […]

Argentum Unveils Apprenticeship for Senior Living Caregivers, Nursing Assistants

Senior living industry association Argentum on Tuesday announced new efforts to recruit, retain, and measure the senior living workforce. At the forefront of those efforts is an apprenticeship for nursing assistants and caregivers in senior living, which the organization is collaborating on with a steering group that includes industry stakeholders Brookdale Senior Living (NYSE: BKD), […]

Senior Living Providers Target Better Blend of Hospitality, Health Care

In recent years, senior living providers have debated whether a health care model or a hospitality focus makes more sense for the future — but this debate is shifting. Providers must inevitably offer more health care, yet they must do so without compromising the fundamental value propositions of the industry, which is rooted in a […]

Merrill Gardens Co-Founder Quietly Builds Wellness-Focused Operator GenCare

GenCare Lifestyle is not a large senior living provider, but the Seattle-based company is making a mark. Helmed by industry veteran Leon Grundstein, GenCare has been on the leading edge of wellness-focused operations, with particular innovation in the area of dining, and has started working with a new capital partner to support the company’s continued […]

In the Pipeline: LCS Announces New Project; Merrill Gardens Enters South Carolina

In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards. Sign up for the SHN Architecture & Design Newsletter from SHN for updates on architecture and design trends, the annual SHN Awards Competition. Construction: Planned SRI Management Selected for Senior Living Development in South Carolina CR Properties and SRI […]

Senior Star, Sunrise, Erickson Living CCRC Among ‘Best Workplaces’ in Senior Housing

Senior Star, Sunrise Senior Living and an Erickson Living continuing care retirement community (CCRC) are among the top 50 senior housing workplaces in the U.S., according to a new list focused on the aging services sector from Fortune magazine research partner Great Place to Work. The first-ever list, which is currently available online and is set to be published […]

Merrill Gardens Encouraged by First China Projects, Could Expand Pipeline

For Merrill Gardens, the next big senior housing opportunity could lie in China. The Seattle-based senior housing provider manages a 215-unit rental community in Harbin, China, with another two senior housing projects slated to open in the months ahead in Suzhou and Guiyang, China. Those forthcoming projects are with investment partners China Life, a state-owned insurance company, […]

3 Tips for Better Senior Living Marketing Over the Holidays

The holidays are a time filled with warmth, laughter and good cheer—and they’re also an important time for senior living providers. That’s because the holiday season usually marks an influx of online senior living inquiries as families and adult children begin researching care options for their parents or loved ones. Experts from digital marketing firm G5 and Seattle-based owner and operator Merrill […]

In the Pipeline: Senior Housing Construction Projects (7/27/17)

Construction: Announced Traditions Senior Living and Southern Group Announce New Tennessee Community Operator Traditions Senior Living and developer Southern Group have plans to open a new senior living community in Smyrna, Tennessee. As planned, the 111-unit senior housing community will offer independent living, assisted living and memory care services, according to a press release. Amenities will […]

Walkability May Be Key for Future Senior Living Developments

Baby boomers are bringing new expectations to senior living—including a distaste for isolated, rural communities. Nowadays, walkable, urban neighborhoods and proximity to transportation are high priorities for prospective senior living residents, according to a recent survey report from A Place for Mom. The Seattle-based senior care referral service asked nearly 1,000 senior living consumers about their living preferences […]