Bella Groves, Sonida Senior Living Underscore Empathy, Education in Memory Care Marketing Strategies 

By Courtney Ryan Some memory care operators are preparing for new demand in 2025 and beyond with marketing strategies centered on educational content and evidence-based information. In a market where misinformation is rampant, especially online, operators including Sonida Senior Living (NYSE: SNDA) and Bella Groves are trying to cut through the noise to reach individual […]

Memory Care Experts Hopeful CMS GUIDE Model Will Aid Residents, Caregivers

By Sloane Airey Memory care experts are watching a new memory care model from the federal government in hopes it could help caregivers providing in-home help as well as existing communities and their residents. The Centers for Medicare & Medicaid Services (CMS)’s new GUIDE model, announced earlier this year, aims to help dementia patients stay […]

Next Generation of Memory Care: Massive Demand, Daunting Challenges Fuel Innovation

Editor’s Note: We are thrilled to launch Memory Care Business, a weekly newsletter that will inform memory care professionals about the latest clinical innovations, breakthroughs in medical research and technology, best practices in operations, deals shaping the sector, and more. Thank you to those who have already subscribed, and we invite others to click here […]

Juniper Launching Membership-Based Program Aimed at Boosting Senior Living Resident ‘Wellspan’

Juniper Communities is expanding into membership-based services. The Bloomfield, New Jersey-based senior living operator is formally launching a new health and wellbeing program with the goal of bringing about the “next generation of senior living,” according to CEO Lynne Katzmann. The new program, Catalyst, is an “ecosystem of programs and services” where residents will pay […]

How Memory Care Innovations Will Reshape the Senior Living Continuum

The most frequent comment I heard at our inaugural BRAIN conference two weeks ago was: This event was badly needed, because memory care is given scant attention at most industry gatherings. I’ve observed this to be true. At most events, perhaps one or two panels — if that — will be devoted to memory care. […]