Franchise Models Steadily Expand Into Senior Housing Market

Long-established Beehive, home care mainstay BrightStar and newcomer Majestic offer different franchise models It isn’t a boom yet, but interest in franchise ownership of senior living properties has grown recently, and this model shows signs of becoming more prevalent as baby boomer demand gains strength in the coming years. Franchise-based senior living already was gaining […]

New CDC Guidance Offers Hope for More Relaxed Visitation Policies in Senior Living

The Centers for Disease Control and Prevention (CDC) on Monday released new guidelines allowing Americans who have been fully vaccinated against Covid-19 the flexibility to socialize and engage in routine activities, even among people who have not yet been vaccinated — another important step toward what a post-pandemic landscape would look like. The announcement is […]

Brandywine CEO: We Must Draw Clearer Connection Between Senior Living and Medicare, Medicaid

The senior living industry was sidelined from federal financial support for much of last year, due in part to lawmakers’ lack of familiarity with the sector. Going forward, the industry should do a better job of connecting private-pay senior living with the Medicare and Medicaid programs that command so much attention from lawmakers, Brandywine Living […]

Biden Pledges ‘Laser-Focus’ on Vaccines for Residential Care, Targeted Interventions for Assisted Living

One day after President Joe Biden took office, his administration released its national strategy for combating Covid-19. The 200-page plan calls for a “laser-focus” on vaccinating people at highest risk, including older adults and people in congregate settings, as well as “targeted surge assistance” to help contain Covid-19 outbreaks in assisted living. “The United States […]

‘Defining Who We Are’: Top Senior Living Concerns, Goals as Biden Takes Office

For the senior living industry, the incoming Biden administration and Democratic control of Congress means new opportunities for advocacy and education — and potentially some pitfalls in the form of new and tighter regulations. The presidential election and the Georgia Senate races have resulted in the Democrats taking the White House and narrow control of […]

HHS: Assisted Living Providers to Receive $140M in Phase 3 Provider Relief Expansion

Assisted living providers stand to receive $140 million in the latest round of Covid-19 relief for health care providers from the Department of Health and Human Services (HHS). That is according to an HHS spokesperson, replying to a request for comment from Senior Housing News on Wednesday’s announcement that the agency is expanding its Phase […]

Assisted Living to Benefit as HHS Increases Relief Fund Distribution to $24 Billion

The federal government on Wednesday announced that it is expanding the third phase of Covid-19 relief for health care providers, including assisted living. The Department of Health and Human Services (HHS) is boosting its Phase 3 funding total from $20 billion to $24 billion, after concluding that the initial amount did not sufficiently cover lost […]

4 Ways a Biden Administration Could Affect Senior Housing Businesses

Senior housing investors and operators can anticipate several changes that will affect the industry as a result of the 2020 U.S. elections. Democratic President-Elect Joe Biden has floated proposals including a major investment in home care, changes to real estate programs and policies, and pledges related to the caregiver workforce. The incoming administration also may […]