Hear more insights regarding sales and marketing at the Senior Housing News Sales & Marketing Conference in Bonita Springs, Florida, on Feb. 18 and 19. Buy tickets here. Blog posts, social media, events with free meals – these are among the top tools senior living operators are using in their efforts to educate the general […]
In 2024, senior living operators saw improved occupancy and margin growth but many challenges remain as the industry looks to live out the oft-said mantra of “thrive in ’25.” Many in the industry, especially in the last two years, uttered the phrase, “survive to ’25,” stressing the many challenges operators face in providing care and […]
Transactions 12 Oaks acquires 200-unit community 12 Oaks Senior Living announced its acquisition of West Fork Village, a 201-unit independent living community in Irving, Texas on Dec. 11. According to a press release, the community has been managed by 12 Oaks since 2018 and is the company’s first owned community in “many years.” “This step […]
Senior living occupancy has been on the upswing, but maintaining that momentum could require larger investments in sales and marketing for 2025. Beztak, for instance, has increased its sales and marketing budget over the last several years, from around $900,000 in 2023 to just over $1 million in 2024. For 2025, that amount is anticipated […]
Curana Health and the Serviam Care Network have announced an expansion effort in Florida to bring value-based care services to senior living communities in the Sunshine State. Known as the Value-Based Care Alliance of Florida, the effort aims to expand value-based care initiatives to operators in the state with an overall goal of improving care […]
This article is part of your SHN+ subscription In 2024, many senior living operators have shifted from raising rates to keeping them where they are, and even offering discounts. As they do so, they must walk a fine line. On one side of the coin, concessions and discounts provide a short-term financial boost to a […]
This story is part of your SHN+ subscription There is a growing focus on finding alignment between the owners of senior living communities and the operators that manage them – but doing so is not always easy. Leaders of senior living real estate investment trusts (REITs) such as Ventas (NYSE: VTR) and Welltower (NYSE: WELL) […]
This story is part of your SHN+ subscription Last year, operators and properties, particularly in rural and tertiary markets, faced “death spirals” of stagnant occupancy and rising expenses. In 2024, conditions behind that trend have not abated, and some of those properties are now being snatched up by well-capitalized players. In the meantime, there has […]
This article is part of your SHN+ subscription Staffing costs. Debt service. Insurance premiums. These are just some of the line items operators are still grappling with in 2024. In the last four years, senior living expenses have not been stable. While the cost of certain goods and services has moderated, others have increased; and […]
This article is part of your SHN+ subscription. Senior living operators are in 2024 notching the kind of gains they need to improve margins despite lingering operational headwinds. Operators including 12 Oaks Senior Living, Atria Senior Living, Juniper Communities and Discovery Senior Living have all managed to find ways to boost their margins, and they […]
