Taking Senior Living Marketing From Traditional to Modern

Senior living sales and marketing teams are facing a seismic shift, both in terms of who they’re targeting and how they must go about it. Although some prospective residents still respond to traditional advertisements, baby boomers and their adult children go about their senior living searches differently. At the nation’s third-largest senior living operator, the […]

How Standalone Providers are Marketing Memory Care

Some argue that senior housing has shifted toward becoming a health care business wrapped in a real estate bow. That holds especially true when it comes to memory care, where residents have distinct care needs—but if not real estate, then what exactly is memory care selling? At a quantitative level, memory care units tend to be smaller than […]

New Data Reveals the Truth Behind Senior Living Costs

The cost of senior housing and care may be outpacing inflation, but now’s a great time to consider making the transition from homeowner to senior living resident, according to newly released data from A Place for Mom. The senior living referral service’s new National Senior Living Cost Index is based on actual rent and care charges […]

Providers Pay Steep Price for Withholding Cost Info Online

Senior living community sales teams know that the jump from website visitor to qualified move-in candidate is a big one. But they may not know that what they’re leaving off of their websites is making that all-important conversion even less likely. Many senior living community websites are just plain shy about their pricing, April LaMon, the […]

CCRCs Win Move-Ins, Improve Length of Stay with Tech

Technology is playing a larger role across the health care system and allowing more individuals to age in place, but that doesn’t mean seniors are going to remain in their homes. For many older Americans, aging in place can also mean staying at the same senior living setting throughout the golden years, such as a […]

Senior Living Poised to Attract More Diverse Residents

Race, age and income all play a significant role in who is looking at senior housing, but recent survey findings suggest a possible inflection point, as minorities express more interest in senior living for themselves than for their parents. Caucasian Americans are significantly more likely to consider a senior living community for their aging parents […]

How to Make the Most of Your Senior Living Testimonials

The goal of a senior living marketing team is, ultimately, to drive move-ins. Some communities are on the right track when they use positive testimonials from residents’ family members to appeal to future residents—but there’s a right and a wrong way to go about doing that, according to experts. And it comes down to knowing […]

Is It Time to Ditch the Term ‘Senior’?

The past year in the senior living industry was marked by a flurry of name changes. Health Care REIT became Welltower Inc. (NYSE: HCN). The Assisted Living Federation of America (ALFA) took on the title of Argentum. And the phrase continuing care retirement community (CCRC) shifted to life plan community following a lengthy process spearheaded by […]

Senior Living Sales Suffer Missed Opportunities

Senior living sales deficiencies have been identified in the past by mystery shoppers and studies of industry data. Yet providers still struggle in some areas, leading to lower than desired conversion rates and move-ins. A report released this month by customer relationship management (CRM) provider Enquire Solutions points to several missed opportunities based on its […]

Editor’s Picks: Driving Move-Ins, Slashing Hospitalizations

This week, Senior Housing News readers discovered where and how providers can most effectively target their marketing to drive move-ins, courtesy of CWI Associates. Readers also learned about a rapid recovery center that feels more like a hotel than an institutional care facility, REITs’ oversupply concerns, and a pilot program that led to Brookdale Senior Living […]