Senior housing providers wondering where and how they can most effectively target their marketing might look to a few cities in the Northeast and Midwest—and should not overlook the power of radio. Last year, adults 65 years old or older in Philadelphia, Pennsylvania; Madison, Wisconsin; Topeka, Kansas; and Southern New Hampshire were some of the most […]
Category: Sales & Marketing
Senior living companies appear to be in a race to outdo each other on the high-end, creating ever more luxurious and extravagant buildings and services. Beauty salons have given way to full-blown spas; dining rooms now include wood-fired pizza ovens and computerized wine bars, with food prepared by celebrity chefs; and rather than movie nights […]
People who have questions about any aspect of senior living—the different housing options, the financial components, what living in a community feels like—have a new, industry-backed source of information. It’s a sort of virtual “Got Milk?” campaign for senior living, American Seniors Housing Association (ASHA) President David Schless told Senior Housing News. The famous milk […]
Though most Americans view assisted living in a positive light, a majority still think they’ll never need it. That doesn’t mean they haven’t thought about it; more than three quarters of Americans, or 76%, had thought some or a lot about their living situation in retirement, according to a national survey commissioned by the National […]
Senior living providers tend to have complicated relationships with third-party referral agents. Some providers may see the choice as avoiding them altogether and running the risk of losing leads, or employing their services and incurring sometimes hefty referral fees. But the smartest approach may be a middle ground, in which third-party agents are one part […]
These days, older adults looking into moving to a senior living community have their eyes on many aspects of their lifestyle beyond care. The look and feel of a community can influence a person’s decision to move into a community just as much, if not more, than the services and care offerings available. Feeling at […]
The next generation of seniors is looking for any alternative to nursing homes—and many even say they’d prefer dying than living in one. But their finances and lack of planning may hamper their ability to take advantage of other options. Specifically, soon-to-be retirees say they’d rather die than live in a nursing home and cite […]
Senior living organizations that are struggling with occupancy often do a great job showing prospects around the community, but then fail to take the crucial last step: asking for the sale. That’s according to Linda Bennett, vice president of operations for Oaks Senior Living, a family-owned company with six communities in the Atlanta area. A […]
Senior care tech has been booming, but the success of cutting-edge startups doesn’t necessarily mean their devices are being widely used. Relatively few seniors and caregivers are actively engaging with technology, perhaps indicating the need for more innovative tech solutions and better marketing strategies, according to survey findings from third-party referral agent Caring.com. “I haven’t […]
With high turnover rates and competition for leaders, staffing across senior housing—including for executive director positions—is a challenge that all operators strive to overcome. There are several options for operators to recruit and develop persons for leadership and management positions, and one resource with room to grow is recruiting students right out of school. One innovative […]
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