Senior Living Marketing Leaps Into Digital Age With Innovations, Investments

In the first quarter of 2020, Vitality Living’s Facebook presence had a total of 11,000 impressions. As Covid-19 gripped the United States, however, the Brentwood, Tennessee-based provider began to use the social media platform more aggressively. Senior leadership and executive directors provided daily live updates of its pandemic response across its 16 communities in Alabama, […]

‘This Isn’t Sustainable’: Covid-19 Testing Pushes Senior Living Providers Closer to Financial Crises

The financial burdens of the coronavirus pandemic have squeezed senior living margins for months — but some providers are now openly wondering how much longer they can operate normally without an even greater level of federal support. The federal government has pledged to offer some support to the private-pay sector, both in the form of […]

What Senior Living Providers Need to Know About New Eviction Moratorium in California

Last week, California Governor Gavin Newsom signed legislation extending protections for renters from evictions due to financial hardship stemming from the Covid-19 pandemic through January 31, 2021. It may be too early to determine what the law means for residents of senior housing communities across the Golden State, but communities and residents in private-pay senior […]

5 Top Concerns for Senior Living This Fall

One thing is certain as the coronavirus pandemic enters its sixth month in the U.S.: Covid-19 is not going away. “We are going to have to live with Covid-19 in the world,” Brookdale Senior Living (NYSE: BKD) CEO Cindy Baier told Senior Housing News. And, in many regards, the senior living industry is in fact […]

Feds Formally Announce Financial Covid-19 Support for Private-Pay Assisted Living

Private-pay assisted living providers now have the ability to apply for funding under the Provider Relief Fund Phase 2 General Distribution allocation, the U.S. Department of Health and Human Services (HHS) announced Tuesday. The announcement comes about two weeks after the federal agency told the American Seniors Housing Association (ASHA) during a call that relief […]

How Covid-19 Paves The Way For More Senior Living, University Partnerships

Covid-19 is putting pressure on academic institutions, creating a clearer and stronger case for why universities should partner with senior living providers. Senior living affiliations with colleges and universities were gaining traction prior to Covid-19, and industry leaders such as NIC Co-Founder and Nexus Insights President and Founder Bob Kramer and Kendal Corporation President and […]

Brookdale Chief Information Officer Bayham Departs After One Year

Brookdale Senior Living (NYSE: BKD) Chief Information Officer Chris Bayham has left the company after one year. Bayham is joining XSOLIS, a health care technology firm based in Nashville, Tennessee, as chief operating officer. He will be responsible for strategic planning and operational execution across XSOLIS’ technology and service lines. Founded in 2013 as a […]