Brio Living Pivots to Independent Living With Community Expansions, New Lifestyle Brand 

Brio Living Services has right-sized skilled nursing and is set to pursue independent living development to spur future growth. The Grand Rapids, Michigan-based senior living provider operates two continuing care retirement communities, two market-rate independent living communities, two middle-market senior living communities and eight affordable senior housing properties. The company also offers certified home care […]

New Washington Post Investigation Centers on Brookdale Senior Living Staffing Algorithm

Staffing algorithms like one used by the nation’s largest senior living operator are exacerbating work shortages and often underestimating the amount of care that older adults need, according to a new investigation from the Washington Post. The latest story, published Monday, centered mainly on a staffing algorithm used by Brookdale Senior Living (NYSE: BKD) known […]

New Hubbell Realty Subsidiary Highmark Takes More Hands-On Approach to Senior Living Operations 

Hubbell Realty has launched a new business vertical to have a closer hand in managing its Edencrest brand of senior living communities. At the start of the year, the West Des Moines, Iowa-based company announced its subsidiary Highmark Senior Living was taking on management of six Hubbell communities operating under the Edencrest banner. The communities […]

American Healthcare REIT Sees Upside in Independent Living Villa Concepts, Touts Trilogy Recovery 

American Healthcare REIT (NYSE: AHR) sees future upside in expanding independent senior living development at some of its Trilogy Health Services senior living campuses, according to President and CEO Danny Prosky.  Prosky’s bullish comments on Trilogy’s operating upside going forward and the tailwind from the REIT public offering last month came during Friday’s fourth quarter […]

Primrose Retirement Shifts to Acquisitions in 2024 After Pausing New Development

Primrose Retirement Communities is shifting its growth strategy in a difficult development environment, with a current focus on growing in smaller, mid-level markets. With the acquisition of The Addison of Pleasant Prairie on Feb. 1, the Aberdeen, South Dakota-based company has grown to 34 communities in 17 states. Since the company’s founding in 1989, its […]

Belmont Village, Sodalis, Trustwell Evolve Sales Tactics to Improve Lease-Up

In 2024, the senior living industry is on track to finally regain pre-pandemic occupancy levels after years of pandemic hardship. But getting there will require a year of focusing on lease-up for many operators.  Operators including Belmont Village, Sodalis Senior Living and Trustwell Living have overhauled sales and marketing to prioritize getting residents through the […]