48 Hours in a Senior Living Covid-19 War Room

As the Covid-19 crisis swiftly escalated across the United States over the last two weeks, senior living providers sprang into action, reconfiguring every aspect of operations. The effort has demanded unparalleled coordination between corporate offices and community frontlines, and necessitated constant communication with associates, residents and residents’ loved ones. Omaha, Nebraska-based Heritage Communities created a […]

Senior Living Capital Markets at ‘Peak Volatility,’ But Sector Has Advantages

The Covid-19 pandemic has created an environment of peak volatility for senior living, but the industry’s need-based, recession-resilient components open it up to available sources of liquidity. And as a real estate class, it is far more stable than other product such as retail and hotels. Already, lenders are retreating to the sidelines, becoming extremely […]

Dining at a Distance: Senior Living Culinary Teams Make Tough Decisions Due To Covid-19

The Covid-19 pandemic has forced many senior living providers to retool their dining programs in short order. The operational challenges have been intense and in some cases “gut-wrenching,” as they fly in the face of dining leaders’ natural inclinations to bring residents together and offer the highest-caliber experiences possible. Indeed, many providers have spent considerable […]

Innovator Bill Thomas: Covid-19 Will Lead to Senior Living ‘Reset’ Lasting 3 to 5 Years

Dr. Bill Thomas believes that the senior care industry’s initial response to the Covid-19 pandemic has been exceptional and inspiring, overall. As the outbreak continues to spread and more positive tests for the virus emerge, however, the next phase of response will tax the industry’s resources in unimaginable ways — and change senior housing and […]

Affinity Parts With COO, Furloughs 70 Workers In Move Hastened by Covid-19

Affinity Living Group (ALG) has furloughed 70 corporate workers and parted ways with a handful of company leaders — including its COO, Neal Lail. As part of a corporate restructuring, Affinity on Monday parted ways with Lail and its senior vice president of operations. The Hickory, North Carolina-based company also furloughed its senior vice president […]

CCRCs’ Covid-19 Plans Must Handle Large Campuses, Complex Operations

Continuing care retirement communities face unique challenges in responding to the Covid-19 pandemic. Their large sizes, multiple entry points, varying levels of care acuities and layers of government regulations place added pressures on ensuring the safety of residents and containing the spread of the virus if someone tests positive. But providers can adapt their communicable […]

Grassroots Effort #PandemicPals Addresses Senior Living Loneliness During Covid-19

The Covid-19 pandemic is producing indelible images from around the world, from uplifting photos of Italians singing together on their balconies while on lockdown, to heartbreaking pictures of makeshift hospital wards and suffering patients. Taking their place in this photo roll of the crisis: Residents quarantined inside senior living communities, visiting with loved ones on […]

Marketing in the Face of Covid-19: Senior Living Teams Get Creative

The Covid-19 pandemic is disrupting the senior care industry in unimagined ways, and likely will for the foreseeable future. In spite of lockdowns and precautionary measures taken by operators and owners across the country, however, senior living communities remain open for business — and sales and marketing teams are remaining busy but working in drastically […]