Minka, the tiny home model co-founded by elder care innovator Dr. Bill Thomas, recently took another step toward mass scalability and integration within the existing senior living framework. Walnut Creek, California-based senior housing and care provider organization The Covia Group and Ziegler Link•age Funds announced a joint investment in Minka Homes and Communities over the […]
Category: Featured
March 17 was the day everything changed for Brookdale Senior Living (NYSE: BKD). In the months leading up to that day, President and CEO Cindy Baier had watched the novel coronavirus from afar as outbreaks spiked outside the U.S. She thought it might hit the provider like a severe flu season, causing days-long community lockdowns […]
Greystar Real Estate Partners has become one of the foremost names in the fast-growing active adult rental sector in recent years, and now the development and management company is expanding in new directions with the launch of its more moderately priced Album brand. Charleston, South Carolina-based Greystar is the largest U.S. operator of multifamily apartments […]
In the first quarter of 2020, Vitality Living’s Facebook presence had a total of 11,000 impressions. As Covid-19 gripped the United States, however, the Brentwood, Tennessee-based provider began to use the social media platform more aggressively. Senior leadership and executive directors provided daily live updates of its pandemic response across its 16 communities in Alabama, […]
After more than seven years in leadership at Canyon Ranch in Tucson, Arizona, Aras Erekul was on the verge of taking a new job in Seattle — and that’s when he received a call from Watermark Retirement Communities Chairman David Freshwater and COO Karen Mlawsky. They asked him to help shape Watermark’s future by creating […]
One thing is certain as the coronavirus pandemic enters its sixth month in the U.S.: Covid-19 is not going away. “We are going to have to live with Covid-19 in the world,” Brookdale Senior Living (NYSE: BKD) CEO Cindy Baier told Senior Housing News. And, in many regards, the senior living industry is in fact […]
With new leadership in place, the Revel Communities brand is still focused on elevating independent living with a boutique hospitality approach centered on highly personalized resident experiences. And while Covid-19 created unexpected and serious challenges, the pandemic also helped solidify the culture at Revel and accelerate changes that otherwise would have taken longer to execute, […]
After a turbulent few years, Five Star Senior Living (Nasdaq: FVE) has gained more financial stability — and CEO Katie Potter is now moving the company toward its next evolution, as a provider of “life services” that extend beyond the four walls of senior living communities. With a portfolio of more than 250 communities, Five […]
Covid-19 is putting pressure on academic institutions, creating a clearer and stronger case for why universities should partner with senior living providers. Senior living affiliations with colleges and universities were gaining traction prior to Covid-19, and industry leaders such as NIC Co-Founder and Nexus Insights President and Founder Bob Kramer and Kendal Corporation President and […]
Developers in the active adult space believe that the coronavirus pandemic is proving out their market selection and development strategies, as well as accelerating previous senior living trends that will bode well for future demand. Notably, migration patterns in recent years are seeing greater demand for active adult in secondary and suburban markets across the […]