Bill Thomas: Minka Small-Home Concept ‘Climbing the Mountain’ Toward Scalability

Minka, the tiny home model co-founded by elder care innovator Dr. Bill Thomas, recently took another step toward mass scalability and integration within the existing senior living framework. Walnut Creek, California-based senior housing and care provider organization The Covia Group and Ziegler Link•age Funds announced a joint investment in Minka Homes and Communities over the […]

Inside Greystar’s New Middle-Market Active Adult Brand and Expansion Plans

Greystar Real Estate Partners has become one of the foremost names in the fast-growing active adult rental sector in recent years, and now the development and management company is expanding in new directions with the launch of its more moderately priced Album brand. Charleston, South Carolina-based Greystar is the largest U.S. operator of multifamily apartments […]

Senior Living Marketing Leaps Into Digital Age With Innovations, Investments

In the first quarter of 2020, Vitality Living’s Facebook presence had a total of 11,000 impressions. As Covid-19 gripped the United States, however, the Brentwood, Tennessee-based provider began to use the social media platform more aggressively. Senior leadership and executive directors provided daily live updates of its pandemic response across its 16 communities in Alabama, […]

5 Top Concerns for Senior Living This Fall

One thing is certain as the coronavirus pandemic enters its sixth month in the U.S.: Covid-19 is not going away. “We are going to have to live with Covid-19 in the world,” Brookdale Senior Living (NYSE: BKD) CEO Cindy Baier told Senior Housing News. And, in many regards, the senior living industry is in fact […]

With New Leaders, Wolff’s Revel Brand Elevates Boutique Hospitality Approach to Senior Living

With new leadership in place, the Revel Communities brand is still focused on elevating independent living with a boutique hospitality approach centered on highly personalized resident experiences. And while Covid-19 created unexpected and serious challenges, the pandemic also helped solidify the culture at Revel and accelerate changes that otherwise would have taken longer to execute, […]

How Covid-19 Paves The Way For More Senior Living, University Partnerships

Covid-19 is putting pressure on academic institutions, creating a clearer and stronger case for why universities should partner with senior living providers. Senior living affiliations with colleges and universities were gaining traction prior to Covid-19, and industry leaders such as NIC Co-Founder and Nexus Insights President and Founder Bob Kramer and Kendal Corporation President and […]

Active Adult Development Follows Shifting Trends to New Markets

Developers in the active adult space believe that the coronavirus pandemic is proving out their market selection and development strategies, as well as accelerating previous senior living trends that will bode well for future demand. Notably, migration patterns in recent years are seeing greater demand for active adult in secondary and suburban markets across the […]