Why Innovations in Co-Housing Create Threats, Opportunities for Senior Living Providers

Co-living is not a new concept as an option for older adults — the classic series The Golden Girls brought a co-living arrangement to life on people’s television sets in the 1980s and 1990s. But innovations in co-living are dovetailing with the Covid-19 pandemic, which has aging baby boomers looking for alternatives to traditional, communal […]

Pandemic Prompts CCRCs To Diversify Services, Refocus On Value Prop to Consumers

Nearly seven months into the Covid-19 pandemic, continuing care retirement communities (CCRCs) are assessing their financial positions and operational practices, and are beginning to execute on longer-term strategies in response to new market conditions and consumer expectations. For example, some CCRCs — also known as life plan communities — are expanding non-campus services and launching […]

Nonprofit Senior Living Model of the Future Emerges As Providers Expand, Diversify

While for-profit senior living providers are still expanding at a much more rapid pace, nonprofits are continuing to gain scale and sophistication in the midst of Covid-19, and are strategizing about how best to compete and command market share coming out of the pandemic. The “optimum” nonprofit senior living system of the future likely will […]

4 Ways Covid-19 Could Permanently Change Senior Living Operations

Covid-19 is giving health systems a better appreciation for senior living’s position as a part of the health care continuum, and for the fact that operators can provide social determinants of health to keep overall costs down for hospitals and acute care settings. Providers are also forging bonds with local public health departments they overlooked […]

How Brookdale, Discovery, Senior Star and Ascension are Meeting the Pandemic ‘Inflection Point’

Covid-19 has changed the state of play, but that doesn’t mean other long-term forces have stopped shaping the senior living industry. In addition to a deadly pandemic, senior living providers must also contend with the evolving preferences of the baby boomers, along with the lingering effects of recent supply-demand imbalances in markets across the country […]