Sunrise Senior Living has opened its second high-rise in New York City — and the company’s “robust premium pipeline of new development” could see expansion to other senior living hotspot markets, Senior Vice President of Operations Denise Falco tells Senior Housing News.
On Monday, the McLean, Virginia-based senior living operator announced the opening of The Apsley, a 19-story luxury community built as part of a partnership with real estate firm Hines and real estate investment trust Welltower (NYSE: WELL).
It follows the opening of Sunrise at East 56th luxury development, which welcomed residents in December of 2021. The latest high-rise has a mix of 80 assisted living and 76 memory care units. Additional amenities at The Apsley include a full-service restaurant with a private dining room, bistro, fitness center, art studio, care center, spa and salon with hydro tubs, and a cinema for film screenings and events.
Sunrise Senior Living was seeing “quite a bit of interest” in The Apsley prior to opening, Falco told Senior Housing News. Based on the demand from prospective residents seen at the Sunrise at East 56th project, Falco remains optimistic for what’s ahead for the Apsley.
“We’re confident that The Apsley will mirror that growth thanks to the exceptional lifestyle offerings and personalized senior care that Sunrise can provide,” Falco said.
In regard to future projects, while no specific sites have been announced yet, Falco noted Sunrise Senior Living’s pipeline is slated for new projects “coming soon” to the Northern Virginia, Southern Florida, San Francisco Bay Area and Vancouver markets.
In a news release marking the opening, Welltower Senior Vice President Head of Corporate Development John Olympitis said the project brings to fruition a “major contribution” to the city’s senior living landscape that is “redefining what urban senior housing can look like.”
Both communities are meant to exemplify Sunrise Senior Living’s renewed focus on wellness and lifestyle curation for residents, and coincides with Jack Callison’s announcement of the company’s new vision statement to create “a preferred lifestyle for enjoying a longer, healthier, happier life.”
Dining at the community will be led by executive chef Kfir Kertes, with meals tailored to guest preferences. The Apsley will also offer Balthazar baked goods, with meat and seafood being provided by other local NYC businesses.
In terms of overall cost, units rent for between $15,000 to $35,000 monthly. Both the Apsley and Sunrise at East 56th are located close to Central Park and near multiple connection points for the city’s subway system, giving residents access to the heart of the Big Apple.
The Apsley and Sunrise at East 56th are both managed through Sunrise’s typical management structure, but both communities will take different approaches to specific marketing efforts, Sunrise Senior Living General Manager Tom Cana told Senior Housing News in May.
Both projects look to drive residents inclined to stay home to age in place to venture out to one of the communities. To get there, Sunrise partnered with various local institutions to access the city’s culture, partnering with the Julliard School, Waldorf Astoria hotel, the Museum of Modern Art and Carnegie Hall. For care partnerships at both locations, Sunrise partnered with the city’s major hospitals and nursing homes to help supplement care.
Interior design was handled by Champalimaud Design, with units designed to help residents thrive with in-suite technology and access to The Apsley’s wide range of amenities.
The exterior was designed by SLCE Architects. The building’s design inspiration came from pre-war buildings, such as The Dakota and Cathedral of Saint John the Divine, also on the city’s West Side.
Sunrise Senior Living operates 257 communities and is the sixth largest provider in the U.S.