3 Senior Housing Marketing Strategies That Deliver Results

In the sales world, it’s called a “micro-yes.” In the senior living world, it’s called guiding a lead. But the idea is the same: Marketers and senior living providers, alike, must guide customers and prospects along through a series of smaller decision points, or micro-yeses, to get to the ultimate yes, which is the purchase […]

4 Things Senior Living Learned About ACOs in 2014

There’s no doubt 2014 has been a big year for Accountable Care Organizations. We’ve seen the rise — and fall — of the programs, set forth by the Affordable Care Act and built to improve care, cut costs and reduce hospital readmissions.  In this ever-changing health care landscape, providers big and small are eyeing the […]

Most Read: The Next 50 Years of Senior Living

In case you missed them, here are the top headlines grabbing Senior Housing News readers’ attention this week. LCS Growth Fuels $1 Billion Pipeline of Senior Living Development — In the largest pipeline the company has had in the past six or seven years, LCS is focusing on continuing care retirement communities, repositioning efforts and the […]

These Providers See the Future of Senior Living Design—Will Your Community Make the Cut?

The 2014 Senior Housing News Architecture & Design Awards is exclusively sponsored by: Until someone invents a crystal ball or a time machine, no one can be certain what the future holds. However, some in the senior living business have harnessed cutting-edge design and architecture to get pretty close. To spotlight these innovative organizations that […]

In the Pipeline: Senior Housing Construction Projects (10/30/14)

Construction: Planned Ecumen Targets Younger Residents with $20 Million Proposed Co-op Ecumen, a non-profit senior living organization based in Shoreview, Minn., is developing an age-55 and older co-op in the Glen Lake neighborhood of Minnetonka, reports Minneapolis/St. Paul Business Journal. The proposed $20 million project calls for a 58-unit complex to be located on the […]

Brookdale Community Name Changes Continue in Kansas City, Post-Merger

Months following completion of the merger between Brookdale and Emeritus, the nation’s now-largest senior living provider is continuing to grow its brand presence by changing the names of nine Kansas City-area communities, the company announced this week.  Brookdale Senior Living (NYSE: BKD) will change the name of its Grand Court Kansas City community, along with eight […]

3 Alternatives for Sizing Up a Senior Living Market

Determining where to build a senior housing community: “It’s part science — but it’s part analytics and it’s part art.” These were the sentiments of Beth Mace, chief economist for the National Investment Center for Seniors Housing & Care (NIC), at the annual conference in Chicago earlier this month. When assessing a new market, developers […]

Movers & Shakers — People and Positions for September, Part III

Mainstreet Names 5 New Staff Members to Join Growing Team Carmel, Indiana-based Mainstreet, the nation’s largest developer of post-acute health care properties, has announced five new members will join its team. Michael Klingl has joined Mainstreet as a development director. Klingl most recently worked for GreenbergFarrow in Chicago, where he served as a senior development manager for more […]

In the Pipeline: Senior Housing Construction Projects (9/11/14)

Construction: Planned Houston CCRC Announces $56 Million Expansion  The Buckingham, a 501(c)3 non-profit continuing care retirement community in Houston, Texas, recently announced it will undergo a $56 million expansion that will add 187 total residences to its existing campus. Sponsored by Senior Quality Lifestyles Corporation (SQLC), The Buckingham—a Type A CCRC—currently has 204 independent living […]