Discovery Senior Living CEO: Pre-Pandemic Occupancy Is Within Reach By End of Q2 2021

Discovery Senior Living is pushing to reach pre-pandemic occupancy levels by the end of Q2 2021, and Co-Founder and CEO Richard Hutchinson is optimistic after strong months for sales leads.

“The beginning of this year certainly didn’t help … January, February was a little tough, but March exploded, April exploded, and I think we’re on the way,” he said during a recent SHN+ TALKS appearance.

To reach that occupancy goal, Discovery put in place an initiative called “Full Circle,” and is relying in part on a new, centralized sales center that recently went into operation. Metrics are promising so far, with the inquiry-to-tour ratio up substantially.

Sign up for SHN + to read this exclusive content.

Individual Membership $400 per year


2–5 members
$360 per year*


Need more than 5 members? Contact us for more information.

* per member

Already a member?

Companies featured in this article: