‘Be Careful’: Senior Living Operators Take More Cautious Approach to Resident Rate Increases for 2025

This story is part of your SHN+ subscription Senior living operators are taking a more careful approach to resident rate increases in 2025 as higher revenue and lower costs push average margins higher. In 2024, many operators increased resident rental rates for private-pay senior living units at a steeper pace, with some implementing double-digit increases. […]

Jittery Optimism Pervades Senior Living Industry Poised for Growth  

This story is part of your SHN+ subscription This week, senior living industry executives and leaders gathered for the annual NIC Fall Conference, which took place this year in Washington, D.C. Although last year’s conference was somewhat gloom and doom, this year felt more optimistic, and several operators discussed with me their plans to prepare […]

Brookdale, Atria, LCS Again Top Argentum Largest Providers List in 2024

Brookdale Senior Living, Atria Senior Living and LCS have again maintained their top three positions as the largest senior living providers. That’s according to the latest Argentum 150 report, which the industry association released June 26. The report covers the 150 largest senior living providers in the United States, along with highlighting the biggest changes […]

How Arrow Senior Living, Beztak, Discovery Built 3 Award-Winning Sales and Marketing Campaigns

Sales and marketing teams from across the senior living industry are using a variety of new ideas and campaigns to boost sales and attract future residents. Sales and marketing teams in 2024 have the challenge of appealing to both today’s and tomorrow’s residents. Given that baby boomer preferences are somewhat nuanced, operators have tried to […]

NHI Continues SHOP Momentum With ‘Plenty of Dry Powder’ for New Investments in 2024

National Health Investors (NYSE: NHI) is continuing to build on momentum gained through stronger results for its senior housing operating portfolio, with an eye toward more growth in 2024.  Occupancy for the Murfreesboro, Tennessee-based real estate investment trust’s (REIT’s) 15-property SHOP segment has ticked up in recent quarters, ending March at an average rate of […]

Movers and Shakers: Discovery Appoints Former Brookdale Leader; Lifespace Appoints Two to C-Suite

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]

Discovery CEO: ‘Big, Final’ Restructuring Push is On with DMG Launch and Comvest Deal

The transformation of Discovery Senior Living in recent years has included rapid growth and the launch of various operating companies.  With the creation of the Discovery Management Group (DMG) and a new credit facility from Comvest Credit Partners, the company is almost completely reorganized and ready to begin the next chapter, CEO Richard Hutchinson told […]