Covid-19 has changed the state of play, but that doesn’t mean other long-term forces have stopped shaping the senior living industry. In addition to a deadly pandemic, senior living providers must also contend with the evolving preferences of the baby boomers, along with the lingering effects of recent supply-demand imbalances in markets across the country […]
One thing is certain as the coronavirus pandemic enters its sixth month in the U.S.: Covid-19 is not going away. “We are going to have to live with Covid-19 in the world,” Brookdale Senior Living (NYSE: BKD) CEO Cindy Baier told Senior Housing News. And, in many regards, the senior living industry is in fact […]
Move-in numbers are approaching “normality” as the Covid-19 pandemic stretches into the fall — and to maintain this trend, senior living providers must stay focused on building and maintaining consumer confidence. That’s according to Larry Kutscher, CEO of A Place for Mom, the largest online referral platform for the industry. The company’s latest survey of […]
When the novel coronavirus first swept the United States in late March and April, the pandemic raised fears about vulnerabilities for independent living, but this part of the senior housing continuum has so far proven resilient. In the early days of Covid-19, the better health, mobility and independent nature of residents made social distancing and […]
Being unsatisfied can sound negative, but Discovery Senior Living CEO Richard Hutchinson doesn’t see it that way. Being unsatisfied with the status quo drives him to be a changemaker. His changemaking track record is impressive. From building a pay-for-performance sales culture to launching a business intelligence division, he’s moved Discovery and the senior living industry […]
In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards. Sign up for the SHN Architecture & Design Newsletter from SHN for updates on architecture and design trends and the annual SHN Awards Competition. Construction: Planned Belmont Village Eyes Mixed-Use Community in Los Angeles Belmont Village Senior Living is […]
Local bans on public gatherings to prevent the spread of Covid-19 have shuttered restaurants, bars and nightclubs across the country, leaving many suddenly out of work or uncertain where their next paycheck will come from. But the senior living industry could help absorb some of the blow by hiring these workers, which would also fill […]
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It’s a common belief that many baby boomers will sell their homes and move into senior housing in the coming decade — but what happens if nobody buys those boomers’ houses? Baby boomers may have difficulty selling their homes in the future, a recent Zillow report found. The idea is that younger generations — particularly […]
Expect the winds of change to blow harder than ever through the senior housing industry in 2020. With each passing year, the wave of baby boomer demand draws nearer, attracting more capital and a greater diversity of talent to senior housing. In 2020, the pioneering companies that started the industry may still have a leg […]