This story is part of your SHN+ subscription Senior living operators are taking a more careful approach to resident rate increases in 2025 as higher revenue and lower costs push average margins higher. In 2024, many operators increased resident rental rates for private-pay senior living units at a steeper pace, with some implementing double-digit increases. […]
Discovery Senior Living
This story is part of your SHN+ subscription This week, senior living industry executives and leaders gathered for the annual NIC Fall Conference, which took place this year in Washington, D.C. Although last year’s conference was somewhat gloom and doom, this year felt more optimistic, and several operators discussed with me their plans to prepare […]
This article is part of your SHN+ subscription. Senior living operators are in 2024 notching the kind of gains they need to improve margins despite lingering operational headwinds. Operators including 12 Oaks Senior Living, Atria Senior Living, Juniper Communities and Discovery Senior Living have all managed to find ways to boost their margins, and they […]
Brookdale Senior Living, Atria Senior Living and LCS have again maintained their top three positions as the largest senior living providers. That’s according to the latest Argentum 150 report, which the industry association released June 26. The report covers the 150 largest senior living providers in the United States, along with highlighting the biggest changes […]
Sales and marketing teams from across the senior living industry are using a variety of new ideas and campaigns to boost sales and attract future residents. Sales and marketing teams in 2024 have the challenge of appealing to both today’s and tomorrow’s residents. Given that baby boomer preferences are somewhat nuanced, operators have tried to […]
This story is part of your SHN+ subscription Today’s senior living industry has a problem: Too many operators villainize their capital partners while at the same time, investors must seek a deeper understanding of the current operating environment. That’s the view of The Springs Living CEO Fee Stubblefield, who shares this and other candid assessments […]
Senior living operators are in 2024 finding ways to increasingly cut down on labor expenses. With agency staffing use trending downward, reducing overtime is a big focus. To some in the industry, it’s a “stubborn sliver.” To others, it’s a “mild headache” compared to the cost of agency staffing. But the bottom line is that […]
National Health Investors (NYSE: NHI) is continuing to build on momentum gained through stronger results for its senior housing operating portfolio, with an eye toward more growth in 2024. Occupancy for the Murfreesboro, Tennessee-based real estate investment trust’s (REIT’s) 15-property SHOP segment has ticked up in recent quarters, ending March at an average rate of […]
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The transformation of Discovery Senior Living in recent years has included rapid growth and the launch of various operating companies. With the creation of the Discovery Management Group (DMG) and a new credit facility from Comvest Credit Partners, the company is almost completely reorganized and ready to begin the next chapter, CEO Richard Hutchinson told […]