How Arrow Senior Living, Beztak, Discovery Built 3 Award-Winning Sales and Marketing Campaigns

Sales and marketing teams from across the senior living industry are using a variety of new ideas and campaigns to boost sales and attract future residents. Sales and marketing teams in 2024 have the challenge of appealing to both today’s and tomorrow’s residents. Given that baby boomer preferences are somewhat nuanced, operators have tried to […]

NHI Continues SHOP Momentum With ‘Plenty of Dry Powder’ for New Investments in 2024

National Health Investors (NYSE: NHI) is continuing to build on momentum gained through stronger results for its senior housing operating portfolio, with an eye toward more growth in 2024.  Occupancy for the Murfreesboro, Tennessee-based real estate investment trust’s (REIT’s) 15-property SHOP segment has ticked up in recent quarters, ending March at an average rate of […]

Movers and Shakers: Discovery Appoints Former Brookdale Leader; Lifespace Appoints Two to C-Suite

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]

Discovery CEO: ‘Big, Final’ Restructuring Push is On with DMG Launch and Comvest Deal

The transformation of Discovery Senior Living in recent years has included rapid growth and the launch of various operating companies.  With the creation of the Discovery Management Group (DMG) and a new credit facility from Comvest Credit Partners, the company is almost completely reorganized and ready to begin the next chapter, CEO Richard Hutchinson told […]

NHI Expects to Accelerate Growth in 2024, Investment Outlook Remains ‘Very Favorable’

It’s shaping up to be an active investment year in 2024 for companies like National Health Investors (NYSE: NHI), according to CEO Eric Mendelsohn. Though the company did not announce sizable new investments or outline a granular strategy for the year ahead, Mendelsohn noted that the company’s leaders are growing “more optimistic” about its investment […]

Discovery Launches New Operating Company, Arvum Senior Living, with Totorico at Helm

Discovery Senior Living has announced the launch of its latest operating company, Arvum Senior Living. The launch marks a “significant expansion” to Discovery’s multi-brand portfolio, and Arvum is managing properties in Illinois, Iowa, Kansas, Missouri and Wisconsin, according to a Jan. 22 press release. Arvum will serve as a local management company, with support and […]