Inside 3 Big Senior Living Sales Trends of 2025

In 2025, senior living companies are gearing up for a big sales year in which they hope to add occupancy and new revenue to their operations. Earlier this week, we published a story detailing what 10 sales leaders from companies including LCS, Discovery Senior Living and Watermark Retirement Communities are expecting in the year ahead. […]

What 10 Senior Living Sales and Marketing Leaders See Ahead in 2025

Tickets are still available for the Senior Housing News Sales and Marketing Conference on Feb. 18th and 19th in Bonita Springs, Florida. Hear insights like these and more from industry experts navigating the changing environment of senior living sales and marketing efforts. Senior living operators are evolving sales and marketing practices to meet growing demand […]

Integral Senior Living President and CEO Gray to Retire

Integral Senior Living CEO President and Collette Gray is retiring after three decades as an industry leader. Her retirement was announced Friday and is effective June 30. She is stepping down from her role later this year to spend more time with her family and friends. She is slated to remain an advisor and member […]

9 Quotes That Defined Senior Living in 2024 and Suggest What 2025 Holds

With positive momentum on occupancy and margin in 2024, the senior living industry is poised to capitalize on incoming demand — but many challenges remain. These challenges include still-tough development conditions as the supply and demand gap widened this year, which led to investors and developers in the space mostly shying away from rapid new […]

In the Pipeline: Discovery Starts on Latest Active Adult Project; Experience Senior Living Begins Construction in Florida

In the Pipeline is part of your SHN+ subscription In the Pipeline is brought to you by the Senior Housing News Architecture & Design Awards, an annual competition that recognizes cutting-edge design, excellence, and innovation in senior living. Construction: Planned Latest Irvine, California project ‘largest nonprofit, single-site bond issue in history’ The James, a new […]

Margin Momentum: Senior Living Operators Grow Revenue, Trim Expenses Ahead of 2025

This story is part of your SHN+ membership Senior living operators expect continued margin expansion in 2025 – as long as they can continue to entice older adults to move into their communities. Operators including Benchmark Senior Living, Cogir, Discovery Senior Living, Merrill Gardens and Stellar Senior Living have increased margins in 2024, and they […]

Why Discovery Senior Living is Not Rushing Back to New Development

Discovery Senior Living CEO Richard Hutchinson is preparing the company to grow its regionally-focused operating model in the years ahead. Hutchinson expects that 2025 will be “the year the shovels come out,” and Discovery has been approached by several lending groups regarding potential new development. But don’t expect Discovery to dive head-first back into building […]