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The Secret to Senior Living Sales? Not to Sell

Marketing campaigns often target the adult children of prospective senior living residents, considering them as prime decision makers in the senior housing move process. But many sellers end up falling short in when it comes to their most fundamental priority: selling. Mystery shopping has enabled potential residents to easily weed out the failing marketing campaigns,… Read More »

Senior Housing Investments & Acquisitions: Ide Management Group, CNL Lifestyle Properties

Ide Management Group Sells Portfolio for $63 Million Ide Management Group has sold its portfolio of 19 communities located in Indiana and Iowa to a Midwest owner/operator for $63 million.  The total portfolio included 1159 skilled nursing beds. Overall occupancy is 80% with approximately 12% Medicare and 10% private pay. A couple of the communities… Read More »

Chicago Tribune: Farm-to-Table Makes Way to Senior Living

It’s not just the New York Times that is picking up on foodie trends in senior living. A report this week in the Chicago Tribune details one dining experience made available by local Presbyterian Homes continuing care retirement communities in the Chicagoland area; namely a farm-to-table approach to their menus.  Senior Housing News has written… Read More »

CCRC Entrance Fees Up 3.2% as Economy Bounces Back

As the housing market makes its way back to pre-recession levels, continuing care retirement community (CCRC) entry fees have also been on the rise, according to a Ziegler CFO Hotline report.  In fact, 65% of the 137 surveyed chief financial officers throughout the country reported that their community’s entry fee has increased in the past… Read More »

‘Catch 22’ Awaits Developers Entering Uncharted Senior Living Territory

With certain markets notably “over heating” from a development standpoint in senior living, many are are eying new opportunities beyond tried-and-true markets as demand for all senior housing products are projected to surge in the coming years. Those opportunities come both with challenges—and benefits. Footing the extra capital and time it takes to zone and… Read More »

Fall Prevention Program Yields 54% Reduction in Assisted Living

Not only are falls among the elderly costly, they’re often unpredictable with disastrous consequences for both the afflicted senior and the community that cares for them. However, one Chicago home health care company is bringing a proven program all the way from New Zealand to help assisted living facilities reduce falls by more than 50%.… Read More »

Committee Shows Where End-of-Life Care Falls Short

While palliative end-of-life care gains prominence among millions of patients and their families, there are several areas where this form of health care delivery falls short, according to a recent report from the Institute of Medicine (IOM). The areas where end-of-life care requires the biggest overhauls include that manner in which palliative care is delivered and… Read More »

Movers & Shakers: Ventas Names New CFO

Ventas Names New Chief Financial Officer Ventas, Inc. (NYSE: VTR) has named Robert F. Probst as executive vice president and chief financial officer.  Probst will assume his position in October and work with retiring Ventas CFO Richard A. Schweinhart through the transition. In his position, Probst will be a member of the Ventas executive leadership… Read More »

How Senior Living Is Finding Success in Social Media Marketing

How Senior Living Is Finding Success in Social Media Marketing

Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services.  Social media has yet to rise… Read More »

Sabra Acquires 21 Holiday Retirement Properties for $550 Million

Sabra Health Care REIT, Inc. (NASDAQ: SBRA) announced that it has completed the acquisition of 21 independent living facilities from affiliates of Holiday Acquisition Holdings Corp. for a total cash purchase price of $550 million. Monday’s announcement follows a string of Holiday deals involving Holiday Retirement unloading its senior living assets to big spending investors.… Read More »

Calif. Governor Says ‘Yes’ to 9 New Senior Housing and Care Laws

The state of California approved nine new rules for senior housing facilities aimed at protecting the health and safety of residents. California Gov. Jerry Brown approved the nine bills Sunday. The legislation is meant to “protect the health and safety of seniors residing in assisted living facilities across the state, according to a written statement… Read More »