Latest News

‘Catch 22’ Awaits Developers Entering Uncharted Senior Living Territory

With certain markets notably “over heating” from a development standpoint in senior living, many are are eying new opportunities beyond tried-and-true markets as demand for all senior housing products are projected to surge in the coming years. Those opportunities come both with challenges—and benefits. Footing the extra capital and time it takes to zone and… Read More »

Fall Prevention Program Yields 54% Reduction in Assisted Living

Not only are falls among the elderly costly, they’re often unpredictable with disastrous consequences for both the afflicted senior and the community that cares for them. However, one Chicago home health care company is bringing a proven program all the way from New Zealand to help assisted living facilities reduce falls by more than 50%.… Read More »

Committee Shows Where End-of-Life Care Falls Short

While palliative end-of-life care gains prominence among millions of patients and their families, there are several areas where this form of health care delivery falls short, according to a recent report from the Institute of Medicine (IOM). The areas where end-of-life care requires the biggest overhauls include that manner in which palliative care is delivered and… Read More »

Movers & Shakers: Ventas Names New CFO

Ventas Names New Chief Financial Officer Ventas, Inc. (NYSE: VTR) has named Robert F. Probst as executive vice president and chief financial officer.  Probst will assume his position in October and work with retiring Ventas CFO Richard A. Schweinhart through the transition. In his position, Probst will be a member of the Ventas executive leadership… Read More »

How Senior Living Is Finding Success in Social Media Marketing

How Senior Living Is Finding Success in Social Media Marketing

Marketing Matters is brought to you by Solutions Advisors and Retiring by Design. Working together, Solutions Advisors and Retiring by Design give you the analytic and creative synergy to develop unique solutions and achieve optimum results for your senior living community, providing management, operations, marketing, and sales consulting services.  Social media has yet to rise… Read More »

Sabra Acquires 21 Holiday Retirement Properties for $550 Million

Sabra Health Care REIT, Inc. (NASDAQ: SBRA) announced that it has completed the acquisition of 21 independent living facilities from affiliates of Holiday Acquisition Holdings Corp. for a total cash purchase price of $550 million. Monday’s announcement follows a string of Holiday deals involving Holiday Retirement unloading its senior living assets to big spending investors.… Read More »

Calif. Governor Says ‘Yes’ to 9 New Senior Housing and Care Laws

The state of California approved nine new rules for senior housing facilities aimed at protecting the health and safety of residents. California Gov. Jerry Brown approved the nine bills Sunday. The legislation is meant to “protect the health and safety of seniors residing in assisted living facilities across the state, according to a written statement… Read More »

CMS Calls on Nursing Homes to Cut Dementia Meds by 30%

In its continued efforts to reduce the use of antipsychotic medications in nursing homes, the Centers for Medicare and Medicaid Services (CMS) has launched a new national goal striving for a 30% reduction by the end of 2016. The National Partnership to Improve Dementia Care, a coalition launched by CMS in 2012, has upped its… Read More »

Former Brookdale Lead Launches New Senior Housing Power Play

Armed with a $500 million investment fund, a new private equity group co-founded by Brookdale Senior Living’s (NYSE: BKD) most recent past-co-president and chief of operations re-envisions similar success as it plans to ramp up senior living acquisitions with its newfound partners in the coming years. After embarking on a capital campaign last fall, Chicago Pacific Founders… Read More »

Senior Housing: Build it and They Will Come?

Build it and they will come. At least that’s the philosophy of Maureen Hewitt, president and CEO of InnovAge, a nonprofit that offers affordable senior care solutions.  “While building apartments designed for seniors is a step in the right direction, we’re learning they can’t be built fast enough to meet the demand,” she writes in… Read More »

Three More Pioneer ACOs Call it Quits

Two years after the Centers for Medicare & Medicaid Services (CMS) launched its Pioneer Accountable Care Organization (ACO) model, the initiative is now down to about 60% of its original participants following the exit of three health systems last week. The latest ACOs to leave the CMS program—Franciscan Alliance in Indianapolis; Genesys PHO in Flint,… Read More »