Transforming Age Merges SHAG, Two Affiliated Entities to Form Affordable Housing Arm

Senior living nonprofit Transforming Age has unveiled a new affordable housing arm and brand called “Circ.” The newly created brand — which Bellevue, Washington-based Transforming Age formats as CIRC — is an amalgam of Sustainable Housing for Ageless Generations (SHAG), which affiliated with Transforming Age in 2021; and two other Transforming Age-affiliated entities: Community Life […]

Movers & Shakers: LCS Names First Chief Marketing Officer; SHAG CEO Moves to VP Role at Transforming Age

Movers & Shakers is brought to you by the Senior Housing News Job Board. Browse and apply to management and executive senior living jobs and positions from leading professional firms serving the industry. Employers can post single jobs, purchase job packages or our premium subscription that includes unlimited job posts and editorial coverage for one […]

10 Most-Read Senior Housing News Stories of 2021

While senior living operators continued to battle the Covid-19 pandemic in 2021, the industry was being reshaped by blockbuster deals. It’s no surprise that Atria Senior Living’s acquisition of Holiday Retirement — with Welltower (NYSE: WELL) investing in 86 Holiday properties — led to the most-read story on Senior Housing News in the last 12 […]

Transform Podcast #65: Jay Woolford of Transforming Age

Nine months ago, Transforming Age and Sustainable Housing for Ageless Generations (SHAG) announced plans to affiliate. Now with 39 communities, the nonprofit is on the cusp of some big changes.   Helping to lead that charge is Senior Vice President of Development Jay Woolford. Looking ahead, he sees the national senior housing nonprofit putting an […]

After SHAG Affiliation, Transforming Age Readies New Management Brand and Intergenerational Models

It’s been roughly nine months since Transforming Age and Sustainable Housing for Ageless Generations (SHAG) announced their affiliation plans — and now, the nonprofit is on the cusp of some big changes. The combined organization, which operates under the Transforming Age banner with 39 communities, is set to announce the formation of a new property […]

Transforming Age, SHAG Affiliate to Create 8th-Largest Nonprofit, Will Target Middle Market

Transforming Age and Sustainable Housing for Ageless Generations (SHAG) are affiliating and intend to leverage their combined resources to expand further into middle-market senior housing and pursue other strategic objectives. Both organizations are based near Seattle, and the combination with SHAG makes Transforming Age the eighth-largest nonprofit senior living provider in the United States, serving […]

How SHAG Scaled Middle-Market Senior Living, And Where It’s Going Next

Sustainable Housing for Ageless Generations (SHAG) has earned a reputation in the Pacific Northwest for its quirky brand and successful model of senior housing at an accessible price point. The Tukwila, Washington-based affordable senior housing nonprofit has refined its model over the past three decades through a mix of innovative partnerships, leaner staffing models, and […]

Transactions & Financings: Sun Communities’ $343M Mobile Home Deal; SHAG’s Opportunity Zone Development

Sun Communities agrees to $343.6M mobile home portfolio deal Mobile home and recreational community real estate investment trust Sun Communities (NYSE: SUI) entered into an agreement to acquire an eight state, 31-community portfolio through a merger with Jensen Communities, for $343.6 million. The portfolio comprises of 5,230 developed sites and over 460 additional expansion sites […]

SHAG Keeps Rates in Check with ‘Independent Living Light’ Model

If the senior housing industry wants to better address the ongoing affordability conundrum, it might consider borrowing some ideas from SHAG. That’s the acronym for Sustainable Housing for Ageless Generations, a senior housing nonprofit based in Tukwila, Washington, which helps older adults access support and services in settings they can afford. For SHAG Executive Director […]