It’s the end of an era for A Place for Mom (APFM). The company’s previous investor, Warburg Pincus, is selling the senior living referral service for an undisclosed price to global growth equity firm General Atlantic and technology investment firm Silver Lake, both of which will own equal stakes in the Seattle-based company once the […]
SeniorHousingNet
All the senior housing listings on referral website A Place for Mom (APFM) soon will also appear on SeniorHousingNet.com, under the terms of a new agreement. Seattle-based APFM has entered into a strategic relationship with Move, Inc., the parent company of SeniorHousingNet.com, the companies confirmed to Senior Housing News on Monday. The new content-sharing agreement will add […]
Site traffic is on a spring surge for the top five senior care websites, dominated by care referral service providers along with a lone senior living provider. The number of unique visitors for Care.com, Caring.com, SeniorHousingNet.com, A Place for Mom, and Emeritus trended upward in March according to data from comScore, an internet technology company […]
As more and more senior living companies get into the online marketing space, the competition is heating up. As a result, smaller companies are having to take a smarter approach to the way they connect with consumers online, from how and what those consumers Google to where the providers need to be in order for […]