Chart of the Day: Traffic Trends for Top Senior Care Sites

Site traffic is on a spring surge for the top five senior care websites, dominated by care referral service providers along with a lone senior living provider. 

The number of unique visitors for,,, A Place for Mom, and Emeritus trended upward in March according to data from comScore, an internet technology company that measures digital analytics. 

Traffic across nearly all the senior living sites tracked by comScore declined in December but then rose again in January as families visited elderly parents and began making inquiries following the conclusion of the holiday season.


NewImage, which links consumers with a variety of caregivers outside of the senior living space, from babysitters to dog walkers, led the way with 1,697,000 unique visitors in March 2014.

Care’s site traffic hit a peak in September 2013, the month the company initially filed to go public. But traffic was halved the following month to just 1,564,000, dipping still further in the next two months to only narrowly outpace’s unique traffic.  A breakout of senior living-specific traffic was not publicly available, a company spokesperson told SHN.


Meanwhile, has been outperforming A Place for Mom, the largest senior care referral service, by as many as 125,000 unique visitors during a high point in January 2014. 

Emeritus is the only senior living provider on comScore’s traffic radar as Brookdale Senior Living and Sunrise Senior Living didn’t meet the digital analytics company’s minimum reporting standards. The Seattle-based senior living provider’s traffic doubled from both last year and also February to 101,000 unique visitors in March. 

Other senior living lead generation sites include and, along with, with Brookdale Senior Living and Sunrise Senior Living among other major senior living providers that generate some of their own leads. However, not every site’s traffic renders in comScore’s tracking, despite having notable amounts of monthly visitors. 

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Written by Alyssa Gerace

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