As senior living operators continue to rebound from the Covid-19 pandemic, some are taking creative steps to invigorate their marketing or to launch new brands. The senior living consumer of today remains the same, but reaching them has changed drastically since the pandemic began in 2020, said Janine Witte, who works as the senior vice […]
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National Health Investors (NYSE: NHI) has reached a memorandum of understanding with Welltower (NYSE: WELL) over litigation filed late last year. NHI in December filed a lawsuit in the Delaware Court of Chancery against Welltower and certain of its subsidiaries. The Murfreesboro, Tennessee-based company initially alleged that Toledo, Ohio-based Welltower did not honor certain legal […]
Discovery Senior Living has begun a strategic realignment of its Discovery Village brand portfolio and tapped Cindy Crowley as its second-ever national brand manager. Though the entire Discovery Village portfolio includes 17 communities in Florida, Georgia, Virginia and Texas, the move will initially affect four flagship Discovery Village communities in Boynton Beach, Naples, Fort Myers […]
At a time when the senior living industry still faces much uncertainty, Brookdale Senior Living (NYSE: BKD) executives are bold and bullish in their outlook for 2022. The Brentwood, Tennessee-based provider last week issued its first annual guidance since the start of the Covid-19 pandemic. Brookdale’s FY22 adjusted EBITDA expectations of $240 million to $260 […]
Covid-19 brought about radical changes to the senior living sales paradigm — and for most operators, there is no going back, even if the industry returns to some semblance of normalcy. Old habits die hard, and the senior living industry is still rife with dangerous pitfalls and outdated practices in the way salespeople are trained […]
The omicron variant of coronavirus drove Covid cases to an all-time high in the early days of 2022, putting senior living providers under intense pressure to start the year. In particular, providers are facing staffing challenges as infections among the workforce compound an existing and extreme labor crunch. Furthermore, evolving guidance from federal and state […]
By the end of the month, Discovery Senior Living will span 110 communities in 18 states, making it among the largest senior living providers in the United States. And the Bonita Springs, Florida-based company’s growth doesn’t end there. In 2022, Discovery plans to build on its national and regional identities across the country; and in […]
“In 2022, this will continue to be the key priority for industry leaders: how do we continue to grow and evolve our business lines, which are strategic imperatives, in the face of day-to-day operational issues related to staffing? We need to be nimble enough to react quickly to all the changes coming at us with […]
Last year, the expansion of regional senior living operators generated a lot of headlines. But heading into 2022, I’m most interested in how the year will unfold for several of the largest national providers. In fact, I believe that 2022 could be a defining year for a number of industry behemoths, and many of the […]
