Executive Forecast 2021: A New Era Begins for Senior Living

“Last year, we thought that the 2020s would be a transformative decade — what an understatement. 2021 will set forth a new era in health care and senior living at large as a result of the pandemic.” These are the words of Ascension Living President Danny Stricker, but numerous other top executives in the industry […]

Top Senior Housing Trends for 2021

Among the many lessons that Covid-19 drove home in 2020: No one can predict what the future holds. But as the senior living industry battles the latest wave of infections and starts to beat back the pandemic through vaccination, it’s also more important than ever to look ahead and try to identify what trends will […]

30% Medicare Advantage Penetration Rate in Senior Living Presents ‘Tremendous Opportunity’

About 30% of assisted living residents are enrolled in a Medicare Advantage (MA) plan, which is just slightly lower than the roughly 34% of seniors living in private housing who are enrolled in MA. Nearly the same percentage of independent living residents — almost 31% — are Medicare Advantage beneficiaries, according to a new data […]

Brandywine CEO: ‘Full-Risk Environment’ Demands New Capital Structures, Innovative Operations

Senior living operators are in a “full-risk environment” due to oversupply, labor and other headwinds, and this is leading to necessary disruption in how capital structures are designed, Brandywine Living Founder and CEO Brenda Bacon believes. Specifically, her own experience in leading Brandywine has led her to reverse her position on RIDEA. As an entrepreneur, […]

Senior Living Industry ‘Sea Change’ Requires New Approach to Innovation

It’s a common refrain that the senior housing industry is mired in normal supply-demand dynamics. If such were the case, owners, investors and providers feeling the pain now can wait for the real estate cycle to turn and then continue doing business as usual. Brenda Bacon, president and CEO of Brandywine Living, does not subscribe […]

Senior Living Must Scrap Old Playbooks as Change Sweeps Industry

Senior living is in a period of tremendous change and upheaval. Providers must accept this and get creative if they are to survive and thrive, five senior living executives said this week at the Argentum conference in San Antonio. “I think the common theme is change — change in how we operate, change in technology, […]

In the Pipeline: Erickson Living to Redevelop Marriott HQ Into CCRC

Erickson Living Plans Retirement Community at Marriott International HQ Erickson Living announced this week it would repurpose Marriott International’s 775,000 square-feet global headquarters in Bethesda, Maryland, into a continuing care retirement community, once the hotel conglomerate relocates to its new headquarters in downtown Bethesda, in 2022. Marriott broke ground on the 1 million square-foot project […]

Senior Living Executive Forecast: 2019 Business Trends, Challenges, Opportunities

In 2019, senior living providers need get over a “me first” mentality and get collaborative. Occupancy will remain stagnant and workforce challenges will grow more complicated, but changes in the U.S. economy and health care system could alleviate some pressures and create business opportunities. However, to take advantage of opportunities, providers might need to “detonate” […]