Seniors are becoming more tech-savvy, and adult children play an increasingly important role in the sales process. Expectations are for timely response to inquiries and digitally delivered content. Marketing automation enables senior living organizations to meet these expectations, engage leads with relevant content, track and score each lead’s digital behavior, and deliver better leads to […]
Category: Management & Operations
HCP Inc. (NYSE: HCP) on Monday disclosed that the U.S. Department of Justice is charging its major skilled nursing facility tenant, HCR ManorCare, with submitting false Medicare claims. The news came two months after analysts pressed HCP leaders about the ongoing government investigation into ManorCare, and less than a month after the large-cap real estate […]
The Bristal at Armonk Appoints Nichola Johnson as Executive Director The Bristal at Armonk in New York, an assisted living community that offers memory care support as well as enhanced levels of care, has announced the appointment of Nichola Johnson as executive director. In this position, Johnson will oversee all aspects of community operations for […]
Senior living companies could improve worker retention — and significantly improve their bottom lines — by enhancing communication with staff, industry experts say. The financial stakes are high for keeping employees on the payroll in assisted living, skilled nursing and continuing care retirement communities, emphasized Susan D. Gilster, Ph.D., RN, executive director of health and […]
What began as a third party operator and manager of senior living salons is finding there’s potential for a much larger niche in services that cater to communities—outside of their operating companies. PS Lifestyle, formerly known as Salon PS, is undergoing a name change and rebranding to reflect its presence not just in senior living […]
In case you missed them … here are the top headlines grabbing Senior Housing News readers’ attention this week: 5 Ways Memory Care Will Change By 2025—Senior housing providers recognize the rapidly growing need for memory care services. Yet, the future will bring not only more buildings designed specifically for these specialized services, but new […]
Skilled nursing facilities stand to see Medicare reimbursements increase by 1.4% in fiscal year 2016, under the proposed payment rate announced today by the Centers for Medicare & Medicaid Services. That would be an overall $500 million increase from fiscal year 2015, CMS noted. The 1.4% figure comes from a market basket increase of 2.6%, […]
Like many senior living organizations that are rethinking dining operations, Kisco Senior Living is adapting its dining model toward a restaurant-style approach. But that’s not all it’s doing. With the help of its new culinary services leader, Matt Perez, who brings a wealth of experience in restaurants from Hawaii to California and beyond, the company […]
Skilled nursing operators and other post-acute providers can look forward to more stable reimbursements in the future, thanks to the historic passage of a bill to change how Medicare sets payment rates. The Senate approved H.R. 2, the Medicare Access and CHIP Reauthorization Act (MACRA,) late Tuesday in a 92-8 vote, and President Barack Obama […]
Investors are scooping up senior care facilities that are raking in Medicare dollars for post-acute care, but the rush to make money on these services might be putting patients’ health—and even lives—at risk, according to a lengthy New York Times article published Tuesday. Struggling with razor-thin margins for long-term care residents, skilled nursing facilities and […]
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