Senior living providers have tended to discount online-sourced leads as less likely to be qualified, but marketers say a lead tracking strategy that includes building relationships with each and every inquiry can help boost conversion rates for tours and, eventually, move-ins. Many providers tend to view online leads as inferior quality, says Todd Walrath, president […]
Category: Management & Operations
The formerly non-listed real estate investment trust American Realty Capital Healthcare Trust, Inc. (NASDAQ:HCT) began trading on April 7 on the NASDAQ Global Select Market. Created in 2011 as a public non-listed REIT focused on healthcare real estate, ARC Healthcare stock closed at $10.55 on Monday after reaching a high of $10.70, with approximately 1.6 […]
A relative newcomer to the senior housing space is making headway with nearly 10 projects in its mega church-model pipeline thanks to assembling a team of senior housing industry mainstays. Omega Communities, LLC was founded by Pat Trammell, Jr., the chairman and CEO, around three years ago. The concept for each senior living community project includes […]
Assisted living providers looking for ways to grab a piece of the post-acute care pie and simultaneously improve occupancy are exploring short-term care models that function as a private-pay bridge from hospital to home. In the skilled nursing industry, the split between the short-term, Medicare-reimbursed and long-term, Medicaid-reimbursed models is growing. As healthcare reform puts […]
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