‘Devastating’ Medicare Cuts Threaten Access to Therapy in Senior Living

Therapy providers are facing a sharp cut to their Medicare reimbursements in 2021, which threatens access to care for older adults and potentially complicates senior living operations. And this comes at a time when residents’ needs are particularly pressing, and providers are under intense pressure related to the ongoing Covid-19 pandemic. The Medicare reductions will […]

Generations Plans Return to Growth With Intergenerational, Middle-Market Senior Living

Dealing with Covid-19 hasn’t been easy for Generations, but the company’s executive chairman is optimistic about recovery and is forging ahead with innovative middle-market and intergenerational projects. Since the outset of the pandemic, the Clackamas-Oregon, based senior living provider has watched its census decline by about 850 basis points, hitting revenue as expenses rose. “It’s […]

Why Senior Living Leaders Are Divided On How Fast Pent-Up Demand Will Restore Occupancy

Since the early days of the pandemic, some senior living industry leaders have expressed optimism that Covid-19 is creating pent-up demand that will break through once coronavirus vaccines are distributed and the public health crisis comes under control. But as a vaccine appears imminent, the evidence and outlook on pent-up demand is mixed, with some […]

From Boise to Walla Walla: Why Smaller Markets Are Ripe for Senior Living Development

Big players in the senior living industry have for years targeted dense, populated markets for new projects or acquisitions — but these are far from the only opportunities out there. Other senior living companies have chosen the road less taken by focusing on less-dense secondary and tertiary markets such as Boise, Idaho; Omaha, Nebraska; and […]

Ohio Living CEO: Perennial Consortium Medicare Advantage Plans Key to Revenue Reform, Recovery

Ohio Living has a window of opportunity to increase revenues via Medicare Advantage in 2021. In fact, capturing more dollars via MA is a linchpin in the Columbus, Ohio-based nonprofit provider’s “revenue reform and recovery” strategy, CEO Larry Gumina told Senior Housing News. Ohio Living is a partner in the Perennial Consortium, an operator-owned MA […]

Why Hipsturbias Remain Promising Senior Living Development Hotspots Despite Covid-19

The rise of hipsturbias — first-ring suburbs of metro areas attracting mixed-use development and fostering intergenerational living — was a top real estate trend heading into 2020. these areas have been disrupted by Covid-19, but their future still appears bright, including for senior living development. Positive demographic trends and a favorable market for housing sales […]

How Senior Living Providers Are Preparing for Covid-19 Vaccine Logistics

Senior living providers are eagerly awaiting a Covid-19 vaccine — but the logistics around inoculating residents and associates are complex. On Wednesday, the United Kingdom authorized a Covid-19 vaccine from Pfizer for emergency use, increasing hopes that the U.S. Food and Drug Administration will follow suit in short order. While it appears that a vaccine […]