Four-Year Forecast for CCRCs: Cloudy With a Chance of Financial Distress

A few high-profile bankruptcies by continuing care retirement communities have made waves in the senior housing industry, and there’s more drama to come—for at least four more years, says a New York-based owner-developer of CCRCs who specializes in acquiring distressed assets. During Senior Housing News’ inaugural Senior Housing Summit, held last Thursday in Chicago, Ill., […]

Marketing Services to Boomer Generation is a Whole New Ball Game

“Seniors” today are getting younger. They are feeling younger, too. Marketing to them requires attention to new details, experts say: their online savvy, story-seeking and independence. And whatever you do, don’t call them “old.” The “boomer” generation Marketers agree, the attitudes of the boomer generation represent a sharp departure from those in the “Greatest” generation, […]

Assisted Living an “Obvious Solution” to Prevent Rehospitalizations, But Needs a Model

Assisted living can function as an “obvious solution” for preventing hospital readmissions thanks to technology and care partnerships, but first the industry must develop a model to measure outcomes and educate the care continuum of its abilities, said a panel of senior living executives at the recent ALFA 2012 Community event. Educating others on the […]

What Senior Living Residents Want—In Their Own Words

Change in lifestyle is a crucial issue that has a huge impact on someone’s decision to enter a senior living community. As senior living communities market to new residents, there is a critical time period—it can be as short as a few minutes—during which they engage or lose the potential customer. That engagement revolves directly […]

Will the Nation Go Broke Paying for Senior Housing & Long-Term Care?

Government healthcare spending is set to skyrocket, costs of long-term care are steadily rising, while at the same time, most seniors’ wallets are strained thanks to the prolonged economic recession. Add to that dwindling government benefits programs such as Medicare and Social Security that are unfortunately linked to an enormous federal deficit problem, and the future […]

Top 10 Trends in Senior Housing for 2012

Adaptability is one of the cornerstones of human evolution.  Evolution is a slow process but adaptability, or the ability to “get by” in the short term, happens quickly and is reactionary. With the economy in a state of disarray during 2010 and 2011, the senior living industry and businesses in other areas were focused on […]