1. Baby boomers will not tolerate care in facilities rendered in the facility hair salon or conference room. Facilities will need to include multi care treatment rooms. This is the one amenity that raises the image of facilities by increasing access to care without transportation worries and it will become a marketing tool for facilities.

  2. Excellent article and right on target. I worked in ALF sales for many years prior to retiring. My friends (and myself) will NOT go into an ALF as they are structured now because many are full of infirm people. If I had to make a move now I'd chose independent living facilities some of which now include ALF services. Major challenges lie ahead for ALFs to meet the needs, and wants, of baby boomers.

  3. I too agree with Manny. Out firm is working to change the layout of our retirement communities by making them experience based, not amenity based. When I visit my Mom in her retirement community, I can't imagine ever living there myself. I think that we are all on the right track so let's keep pushing this information out. Developers want successful projects so change will need to happen.

  4. This article is so on target. I've watched the population at the retirement facility where my mother-in-law lives grow older and older. Younger seniors are not moving in. The industry is going to need to totally reinvent itself to attract boomers.

  5. How many people in Assisted Living have the ability to use walking trails, work shops or garden. They are in the facility because they cannot do those physical tasks anymore. This article is really talking more about Independent Living.

    Boomers are not known for having put aside much savings for retirement. How will they be able to afford all of these amenities? They apparently have some concerns already as they are worried about outliving their financial resources.

    Independent living does need to change to attract the younger generation. I am a boomer and would be interested in housing that provided maintenance but not all of the support services typically included in monthly fees. But it would be nice to have them on site when needed so an additional move would not be necessary. However, that creates a population of people aging in place well into their 909's which is a turn off for the younger retirees. It will be interesting to see what actually takes place when boomers start the move to retirement communities.

  6. I agree with the focus of the article, but challenge broader thinking on the exercise piece. Boomers won't tolerate a wellness culture that points to Wii fitness and a few exercise classes to fulfill their exercise needs. They're used to WAY more than that, and communities would be wise to consider how they can allocate resources (sometimes that's $, sometimes it isn't) to creative wellness opportunities that engage their audience.

  7. The company that delivers support services out of their assited living communities to the retiree's existing home to allow them to remain in their home until they absolutely have to move to an assited living community (or SNF) will find a very deep market. Retirees and their families will respond enthusiasticly. The challenge is formulating a package of serices that may be unbundled and delivered at a price retirees are willing to pay while providing a profit center for the AL community. It can be done if we get creative.

  8. when you are 85 and can not function for ADLs you will not be a chooser… i think this hype will kill so many new comers to this industry… we love to buy these failed communities from significant discounts… we love fads…

    especially after they lost 40% of their savings last 4 years… i hope baby boomers will not boom medicaid…

  9. It has come a long way from the place that my grandmother had to live the last few years of her life. and thank God for that

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