Changemakers: Arun Paul, Founder, Priya Living

Changing the senior living landscape has always been a cornerstone of Priya Living, under the leadership of its founder, Arun Paul. From marketing the company’s independent living communities as “Where Bombay Royale Meets Palm Springs,” to listing unit pricing directly on the company’s homepage, Paul has in many instances acted directly in contrast to what’s […]

Brookdale Prepares to Rebuild Occupancy, Holds 1,800-Person Virtual Sales Rally

Brookdale Senior Living (NYSE: BKD) recently held a “virtual sales rally” involving about 1,800 people, with the goal of helping communities drive occupancy as the Covid-19 pandemic enters its next phase. “The sales rally focused on strengthening our messages on Brookdale’s points of difference with each community’s local story, including facts on how we’ve managed […]

Ventas Senior Housing Performance Improves from April Lows, CEO Expects Ongoing Covid-19 Hotspots

Ventas (NYSE: VTR) is seeing promising trends in its senior housing portfolio, but CEO Debra Cafaro is clear that her company and the economy as a whole are still captive to Covid-19. “We’re all prisoners of the virus,” Cafaro said Tuesday during a panel at Nareit’s REITweek Virtual Investor Conference. Chicago-based Ventas is a real […]