Inside Benchmark’s Branches Middle Market Strategy

Four years ago, Waltham, Massachusetts-based senior living provider Benchmark launched The Branches. The assisted living and memory care-focused brand targets the middle market, promising communities that offer a more affordable price point without sacrificing their attractiveness or approach to activities and socialization.

Founded in 1997, Benchmark brings in about $500 million in annual revenue and operates a portfolio of 63 senior living communities in Connecticut, Maine, Massachusetts, New Hampshire, Pennsylvania, Rhode Island and Vermont providing independent living, assisted living, memory care, skilled nursing and respite care. The communities emphasize a physically and socially active lifestyle.

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