Author Archive: Alyssa Gerace

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Senior Living Banks on Rebranding to Capture Boomers

Senior Living Banks on Rebranding to Capture Boomers

A spate of rebranding initiatives in the senior housing space have seen companies dropping words like “retirement” and “assisted living” from their names, with varying motivators. Some have kept “senior living,” while changing other aspects of their brands. All are joined by the common thread of rebranding—and capturing the boomer consumer—although the exact reasons for… Read More »

LGBT Senior Housing Organizations Merge, Eye More Growth

Two senior-focused California organizations are merging in an effort to more efficiently meet the growing demand for affordable housing and social services for LGBT seniors. Affordable senior housing developer Gay & Lesbian Elder Housing is merging its development program into the operations of the L.A. Gay & Lesbian Center, which provides programs and services for… Read More »

Senior Living Operators Target Green Projects to Boost ROI

Senior living providers know “green” is good. But historically, going green has lacked measurable returns. Now, some providers are seeing their return on investment in just a handful of years, and one nonprofit has enough confidence to include environmentally-friendly features in new projects. For one provider, a track record based on retrofitting among other communities… Read More »

Senior Housing Finance Activity: Berkadia, RED Capital, HHC Finance

Berkadia Secures $44 Million for N.Y. Skilled Nursing Facilities Berkadia Commercial Mortgage LLC recently arranged $43.9 million of financing for two skilled nursing facilities located in Nassau County and Dutchess County, N.Y. Vice President Jay Healy of Berkadia’s Seniors Housing and Healthcare group worked with the owner of both properties to secure the fixed-rate financing.… Read More »

Brandywine Senior Living, Vi, Ecumen & More Hiring Now

From Seattle, Washington to Ramsey, New Jersey—and plenty of places in between—senior living employers are hiring today for a variety of positions including director of nursing, regional sales and marketing manager, and assisted living nurse manager. Brandywine Senior Living, Erickson Living, MCL, and Vi are among those looking to fill their rosters with new senior… Read More »

Movers & Shakers — People and Positions for April

No April Fool’s jokes here—the senior housing industry is having an active month with plenty of promotions, new hires, and leadership team expansions. Looking for a new job, or even a new career? Check out senior housing employment opportunities nationwide on SHN’s job board, with Brandywine Senior Living, Erickson Living, and Vi Retirement Communities among the senior… Read More »

Kisco Senior Living Targets Mixed-Use Communities for $160M Pipeline

A California-based senior living owner, operator, and developer is differentiating its $160 million new development pipeline by locating all the projects in mixed-use, master-planned communities.  Kisco Senior Living, headquartered in Carlsbad, California, has another $50-70 million slated for expansions and renovations at five existing communities in addition to the ground-up projects.  “Going forward, in the… Read More »

New CCRC Residents Don’t Regret the Move, New Research Shows

People who decide to move into a continuing care retirement community typically don’t regret their decision and report higher satisfaction levels down the road compared to counterparts who opted not to move into a CCRC, new research finds. Two studies jointly funded by LCS and Brookdale Senior Living researched why some people choose not to… Read More »

N.Y. Times: College Retirement Communities Poised to Surge

Retirement communities located near colleges and universities are poised for an uptick in popularity as the boomers start retiring in larger numbers, reports the New York Times. There are approximately 60 college retirement communities across the country, including ones near Stanford, Notre Dame, Penn State, Oberlin College, and the Rochester Institute of Technology. While many… Read More »

N.Y. Nursing Home Gets Sued After Hiring Strippers for Residents

A New York nursing home took resident activities to a whole new level when it hired a male stripper to put on a show, and now it’s getting sued for its entertainment efforts. “The elderly residents of a Long Island nursing home saw their shuffleboards replaced by washboard abs when they were subjected to a… Read More »

For Online Senior Living Leads, Follow Up or Forget About It

Senior living providers have tended to discount online-sourced leads as less likely to be qualified, but marketers say a lead tracking strategy that includes building relationships with each and every inquiry can help boost conversion rates for tours and, eventually, move-ins.  Many providers tend to view online leads as inferior quality, says Todd Walrath, president… Read More »